Full-Time
Growth / Performance Marketing Manager
Confirmed live in the last 24 hours
Topaz Labs
11-50 employees
Develops AI software for image enhancement
Senior
Dallas, TX, USA
Full-time on-site role in Dallas, TX; relocation may be required for candidates not in the area.
- 5+years of experience in conducting online search and keyword marketing campaigns, ideally managing teams and / or agencies spending 100k+ per month
- Ability to analyzing marketing data (e.g., Google Analytics, Rockerbox)
- Ability to manage advertising budgets and optimize non-brand keyword campaigns
- Strong understanding of advertising platforms such as Google Ads/Meta/LinkedIn
- Analytical thinking and ability to test and iterate
- Creativity and ability to create effective advertising content
- Awareness of trends and innovations in SEM marketing
- Readiness for continuous improvement and professional development
- Ability to conduct competitive analysis
- Experience in e-commerce is a a plus
- Experience in photography or videography is a plus (but not required)
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Manage online advertising campaigns across various channels
- Optimize advertising budgets to achieve ROAS goals
- Analyze data and prepare reports on campaign effectiveness
- Build creative and effective keyword and search advertising campaigns
- Implement conversion strategies and improve marketing results
- Research and analyze competitors and identify new promotion opportunities
- Coordinate external advertising agency activities when needed
- Test new marketing tools, new ideas, new solutions
Topaz Labs develops AI software designed to enhance images and videos, primarily targeting photographers, videographers, and digital artists. Their products, such as DeNoise AI, Sharpen AI, Gigapixel AI, and Mask AI, utilize artificial intelligence to improve visual content by reducing noise, sharpening details, and upscaling images without compromising quality. Unlike many competitors, Topaz Labs focuses specifically on the needs of creative professionals, offering tools that maintain the natural appearance of images while enhancing clarity. The company aims to provide high-quality software solutions that help users elevate their visual content, generating revenue through direct sales and subscription models for ongoing updates.
Company Stage
N/A
Total Funding
N/A
Headquarters
Dallas, Texas
Founded
2006
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%
Simplify's Take
What believers are saying
- Topaz Labs' continuous release of new versions and features, such as Video AI 4.0 and Photo AI 2, demonstrates a commitment to innovation and staying ahead in the market.
- The company's strategic sales events, like the Black Friday sale, can significantly boost revenue and attract new customers.
- The redesigned website and new logo enhance brand visibility and user experience, potentially increasing customer engagement and satisfaction.
What critics are saying
- The entry of major players like Google into the AI video creation market could pose a significant threat to Topaz Labs' market share.
- Frequent updates and new releases may overwhelm users, leading to potential dissatisfaction if the learning curve is too steep.
What makes Topaz Labs unique
- Topaz Labs specializes in AI-driven image and video enhancement, offering niche tools like DeNoise AI and Gigapixel AI that cater specifically to photographers and videographers.
- Their subscription model for product upgrades ensures continuous revenue and keeps users engaged with the latest features, unlike competitors who may rely solely on one-time sales.
- The community-driven approach through online forums allows Topaz Labs to stay closely connected with its user base, fostering continuous improvement based on real-world feedback.
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