Full-Time
Posted on 9/30/2025
AI-driven video creation and editing platform
$185k - $300k/yr
New York, NY, USA
In Person
Role requires in-person presence at NYC HQ (located in Union Square).
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Mirage offers an AI-powered platform that creates and edits videos across mobile and desktop devices through an end-to-end suite of automation tools. It automatically generates subtitles, fixes eye contact, dubs in 28+ languages with Lipdub, creates scripts and AI avatars, removes background noise, and auto-edits clips from text or long-form content. Its breadth of built-in capabilities in one platform, plus features like lip-sync dubbing and multilingual output, set it apart from others that require multiple tools. The goal is to democratize video creation so anyone can tell their stories effectively and efficiently.
Company Size
51-200
Company Stage
Growth Equity (Venture Capital)
Total Funding
$160M
Headquarters
New York City, New York
Founded
2022
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Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Commuter Benefits
Unlimited Paid Time Off
Wellness Program
Industry intelligence report - 4 April 2026. April 4, 2026 Industry intelligence report. AI Developments in Translation & Language Services 4 April 2026 Items Today Domains Covered Key Patterns Language Services Subtitling Localization Machine Translation Interpretation STAR7 posts mild 2025 revenue drop - Language Services fall below 33% of turnover. Executive summary. STAR7's trajectory illustrates a broader trend among large European language service groups: diversification away from pure language services toward technical content, engineering documentation, and adjacent services. As language revenue share erodes even at established players, competitive pressure on mid-market LSPs focused exclusively on translation is intensifying. Why it matters. Mirage raises $75M for AI video platform with 40-language subtitling and AI dubbing. Mirage - the AI video platform formerly known as Captions, which rebranded in September 2025 - has closed a $75 million funding round led by @GeneralCatalyst, bringing total funding to $175 million. The platform offers automatic subtitling in 40+ languages, AI dubbing with synchronized lip-sync in 30+ languages, and scene-level localization for different regional markets. @Mirage competes with @Synthesia, @HeyGen, and platform-native features from @YouTube and @Meta. Mirage's funding extends a pattern of consumer-grade AI video platforms building multilingual dubbing and subtitling capabilities that encroach on professional AV localization territory. When platforms with $175M in backing achieve professional-grade dubbing quality, price expectations for marketing-level AV localization shift downward - and human-led QA becomes the key differentiation argument for specialist vendors. Ajax and Brave: privacy-first localization - AI "not quite there yet" for sensitive content. A panel at SlatorCon Remote March 2026, featuring Olena Azanova (Localization Team Lead at @AjaxSystems) and Andy Andersen (International Growth Product Manager at @BraveBrowser), surfaced a nuanced challenge: privacy-first companies face elevated risk from AI translation errors. Both panelists concluded that AI is "not quite there yet" for sensitive content - particularly because privacy expectations differ by market at a granular, word-level scale. No content at either organization goes live without human review, positioning AI as an accelerant rather than a replacement in privacy-regulated contexts. Published April 2 on @Slator. Ajax (security hardware) and Brave (privacy browser) represent a growing enterprise segment where AI translation errors carry reputational and regulatory consequences that generic localization platforms are not calibrated for. The "expert-in-the-loop" framing resonates with MTPE and specialized translation vendors - as AI adoption increases, human review becomes a quality differentiator rather than an inefficiency. Fraunhofer IIS at NAB 2026: AI and LLM localization integrated into digital cinema packaging. Embedding AI localization into cinema packaging infrastructure is a significant workflow shortcut: studios can localize within the compliance and QC toolchain rather than handing off DCP-ready files to a separate localization vendor. For distributors managing shrinking release windows across multiple territories, this compresses time-to-screen for dubbed and subtitled international versions. Language Scientific: ai-assisted review gaining traction in regulated medical translation. Language Scientific, a US-based globalization company with 25+ years of medical and life sciences translation experience, published a positioning piece (April 1, 2026) articulating how AI-assisted review is being integrated into regulated translation workflows. The company's approach uses AI as a first-pass layer to flag terminology inconsistencies, formatting issues, and numerical discrepancies before medical linguists conduct compliance-focused review - an explicit "AI-assisted review is most effective when paired with subject-matter expertise" framework rather than full automation. In regulated translation (pharma, biotech, clinical research), errors carry legal and patient safety consequences. Language Scientific's articulation of an AI-first-review + human-final-sign-off model reflects the operational documentation that life sciences LSPs must now provide to clients navigating regulatory submissions requiring certified translation workflows. Key Patterns. 1. LSP revenue diversification as a strategic signal. STAR7's slide below 33% language revenue share is not an isolated data point - it reflects a deliberate pivot by large European content groups toward technical communication, engineering documentation, and adjacent services that carry higher margins and greater AI defensibility. For mid-market LSPs still deriving 80-100% of revenue from translation and interpretation, the risk of single-segment concentration is increasingly visible in public financial disclosures. 2. Consumer AI video platforms absorbing AV localization capabilities. Mirage's $75M round continues a funding pattern where consumer-facing AI video companies (HeyGen, Synthesia, ElevenLabs, Captions/Mirage) are building multilingual dubbing and subtitling capabilities at scale. These platforms are not yet targeting professional broadcast quality - but their reach, ease of use, and falling costs are reshaping price expectations for marketing-grade AV localization. 3. AI translation limits in regulated and privacy-sensitive contexts. The Ajax/Brave panel surfaces a countertrend to aggressive AI translation adoption: in sectors where content errors carry legal, safety, or privacy consequences, human review remains non-negotiable. Specialized LSPs have a defensible niche in privacy and regulated-industry verticals - provided they build and communicate structured human-in-the-loop workflows as a competitive differentiator. 4. AI integration moving up the media supply chain. Fraunhofer IIS embedding AI localization into digital cinema packaging (easyDCP) at NAB 2026 represents the same architectural move seen in Iyuno CLOE and Gaudio Studio Pro: AI localization is being integrated into infrastructure-level tools that studios and distributors already depend on. As AI subtitling and translation become embedded in DCP workflows, dedicated localization tools face increasing competition from infrastructure vendors. 5. NAB Show 2026 as the industry's AV localization showcase. NAB Show (April 19-22) is emerging as a significant venue for AV localization platform launches this year: Iyuno CLOE, Gaudio Studio Pro, and Fraunhofer IIS easyDCP AI localization are all debuting at the same event. The concentration of localization technology at a broadcast and media infrastructure conference signals that AV localization is now a core media production workflow, not a post-production afterthought. Tools gaining momentum. Names to follow. Emerging themes to track.
Mirage raises $75M in growth financing from General Catalyst. Mirage has secured $75 million in growth financing from General Catalyst's Customer Value Fund to advance its proprietary AI models for the Captions video editing app, drive international expansion with a strong focus on Asia, and integrate its mobile and web platforms. Mirage, the New York-based AI video company behind the Captions app, has closed a $75 million growth financing round from General Catalyst's Customer Value Fund. This brings the company's total capital raised to more than $175 million and marks a pivotal step in its evolution from a consumer video editing app into a full stack AI video platform and research lab. What is Mirage's main focus? The round underscores Mirage's transition to a broader mission: redefining video creation through frontier AI models that handle everything from idea to polished production. Captions remains the consumer facing flagship, an "all in one" mobile first editor and generator that turns raw footage, scripts, or text prompts into professional videos complete with AI avatars, automated captions, dynamic visuals, audio, and now agentic editing capabilities where AI acts as a skilled director. The company has also launched a web based marketing suite for bulk video generation and distribution, targeting small businesses, creators, and enterprises in advertising and social media. Proprietary models underpin these tools, including an audio foundation model that preserves natural accents (addressing international user needs) and emerging "assembly intelligence" systems that intelligently compose videos from disparate sources, pacing, framing, and attention dynamics optimized for short form content. Traction validates the strategy. Captions has been downloaded more than 3.2 million times in the past year and generated roughly $28.4 million in in-app revenue during that period. Cumulatively, users have created over 250 million videos. The platform serves more than 20 million global users, ranging from individual creators and influencers to marketing teams at companies like HubSpot and CoreWeave, as well as small businesses worldwide. Only 25 percent of revenue comes from the U.S., highlighting strong international adoption. A shift to a freemium model in early 2025 accelerated growth, proving product market fit in a crowded space while maintaining healthy unit economics. The $75 million infusion, structured as growth financing from General Catalyst's Customer Value Fund (designed for companies with proven distribution and capital efficient ROI), will fuel parallel advances in product and expansion. On the technology side, Mirage will deepen investment in agentic video systems and additional foundation models to push beyond basic editing into autonomous, prompt driven creation pipelines. On the growth front, the capital targets aggressive international scaling, particularly Asia, where user demand has been described as "extraordinary." Plans also include tighter integration of the mobile Captions experience with the web marketing suite, creating a unified platform that serves both everyday creators and enterprise scale video needs. This financing arrives at a strategic inflection point in the AI video sector. Short form content dominates social platforms, digital advertising budgets continue shifting toward video, and demand for accessible creation tools has exploded. Mirage differentiates itself through its focus on efficient customer acquisition, strong monetization from day one, and models tailored for real world use cases like accent preservation and professional grade assembly. While competitors such as CapCut, Meta's Edits, Canva, HeyGen, and D-ID pursue similar spaces, Mirage's leadership in unit economics and its pivot to an AI lab model position it to capture value across the creator to enterprise spectrum, an effectively infinite total addressable market. General Catalyst's involvement signals confidence in Mirage's ability to translate AI innovation into sustainable, scalable revenue. As CEO Gaurav Misra noted, the new capital accelerates a moat built on distribution speed and capital efficiency rather than product features alone, an edge sharpened by AI's rapid development cycle. By merging consumer virality with enterprise grade tools and proprietary models, Mirage is poised to lead the next wave of video AI, where anyone with something to say (or sell) can produce broadcast quality content at scale. The round not only validates current momentum but equips the company to outpace rivals in global reach and technological depth over the coming years. Please email Superbcrew your feedback and news tips at hello(at)superbcrew.com
US startup Mirage raises $75m to expand video AI tools. The startup recently rebranded from Captions to Mirage, shifted to a freemium plan in early 2025 as it competes with platform such as CapCut and Meta's Edits. Mirage has since expanded its product with a web-based suite that allows users to create and distribute videos in bulk. It also developed a new audio model to preserve accents. According to Appfigures estimates Captions logged over 3.2 million downloads and US$28,4 million in in-app revenue in the past 365 days, and users have created over 200 million videos and 25% of revenue comes from the US. Mirage plans to merge its web tools with the mobile-first Captions editor. Food for thought. Implications, context, and why it matters. Mirage's freemium plan mirrors a common small-business tradeoff. * Mirage moved to a freemium plan, a common launch approach that can pull in a broad audience before some users pay for extra features 1. * The same setup can raise the overall cost of ownership for some small businesses when it pushes them to juggle several disconnected tools over time 2. * When teams stack multiple freemium products, costs can climb and work can slow due to fragmented data plus limited integration across systems 2. Specialized AI features are becoming a separator in AI video tools. * Investors are backing teams that pair AI features with strong unit economics plus clear product-market fit, meaning customers keep paying for the product, even in a crowded market 3. * Mirage built AI models for video pacing, including pacing, framing, and attention dynamics, plus an audio model it says can preserve accents as it competes with Canva (a design and marketing platform) and HeyGen (an AI video creation tool) 3. * General Catalyst's Pranav Singhvi said Mirage's "business equation is extremely figured out" and called it "clearly ahead of the pack from a unit economics standpoint," tying the pitch to unit economics (how profitably a company can acquire and serve customers) 3. * Singhvi also framed the market as an "infinite" total addressable market (the maximum potential demand for a product), with a path from creators and influencers to enterprise sales 3. How would you feel if you could no longer use Tech in Asia? Share, tag us, and land on our Wall of!
Mirage, the maker of video editing app Captions, has raised $75 million in growth financing from General Catalyst's Customer Value Fund (CVF).
Captions has introduced Mirage Studio with a clear goal: to support creators making talking-head videos, such as vlogs, interviews, courses, and brand explainers.