Location: Cincinnati, OH

Hybrid Schedule: 3 days in office /2 days at home weekly

Company Overview: 

PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation’s largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year.

Job Description: 

PatientPoint® is looking to hire a strategic and creative Content Marketing Manager, Life Sciences to help lead the delivery of content at the right time and in the right way to key audiences within the life sciences industry. The Content Marketing Manager will be responsible for creating engaging and relevant content across various channels to attract and retain our target audiences, drive brand awareness and support our marketing and business objectives. We are looking for someone with a strong background in building comprehensive content marketing plans and then executing on those plans to create influential thought leadership materials for all PatientPoint communication channels. You will be expected to quickly learn communication best practices of marketing to life sciences professionals.

Primary Duties Include, But Are Not Limited to:

• Develop content marketing strategies aligned with our overall marketing objectives for the life sciences side of our business
• Concept, create and promote a variety of long-form content pieces including white papers, e-books and case studies along with related amplification content
• Proactively identify thought leadership opportunities and quickly respond with a well thought out plan
• Monitor and assess content performance and turn insights into recommendations
• Integrate the PatientPoint value proposition, positioning and messaging within your content plans
• Collaborate with internal stakeholders, including creative, sales, product, research and insights teams to deliver high-qualtiy, in-depth content
• Conduct thorough research on industry trends, client insights and competitor analysis to inform content strategy and themes
• Optimize content for SEO and lead generation

Desired Skills and Experience: 

• Bachelor’s degree in Marketing, Communications or relevant field with 5-7 years of applicable experience
• Agency experience or have been in a prior inbound content marketing role preferred
• Deep experience with content marketing having created, planned, managed and executed complex content marketing programs and projects
• In-depth understanding of traditional, digital and social marketing channels and ability to develop compelling content across all outlets
• Proficiency with analytics and marketing ROI for creation and reporting of asset performance
• Ability to develop project plans, make recommendations and consistently meet deadlines
• Experience with and an understanding of marketing automation platforms and content management systems
• Knowledge of SEO, web analytics
• Experience with WordPress, Google Analytics