Full-Time

Content Marketing Manager

Life Sciences

Updated on 6/14/2024

PatientPoint

PatientPoint

501-1,000 employees

Provides patient engagement platforms for healthcare


Senior

Cincinnati, OH, USA

Required Skills
Sales
Lead Generation
Wordpress
SEO
Marketing
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree in Marketing, Communications or relevant field with 5-7 years of applicable experience
  • Agency experience or have been in a prior inbound content marketing role preferred
  • Deep experience with content marketing having created, planned, managed and executed complex content marketing programs and projects
  • In-depth understanding of traditional, digital and social marketing channels and ability to develop compelling content across all outlets
  • Proficiency with analytics and marketing ROI for creation and reporting of asset performance
  • Ability to develop project plans, make recommendations and consistently meet deadlines
  • Experience with and an understanding of marketing automation platforms and content management systems
  • Knowledge of SEO, web analytics
  • Experience with WordPress, Google Analytics
Responsibilities
  • Develop content marketing strategies aligned with our overall marketing objectives for the life sciences side of our business
  • Concept, create and promote a variety of long-form content pieces including white papers, e-books and case studies along with related amplification content
  • Proactively identify thought leadership opportunities and quickly respond with a well thought out plan
  • Monitor and assess content performance and turn insights into recommendations
  • Integrate the PatientPoint value proposition, positioning and messaging within your content plans
  • Collaborate with internal stakeholders, including creative, sales, product, research and insights teams to deliver high-qualtiy, in-depth content
  • Conduct thorough research on industry trends, client insights and competitor analysis to inform content strategy and themes
  • Optimize content for SEO and lead generation

Join a company that truly impacts the healthcare sector by enhancing interactions between doctors and patients. PatientPoint leverages advanced technology to tailor health experiences across various care settings, positively affecting around 750 million patient visits each year. Working here offers the chance to be part of a supportive team dedicated to improving healthcare delivery and patient outcomes through innovative remote care management technologies.

Company Stage

Series C

Total Funding

$140M

Headquarters

Cincinnati, Ohio

Founded

1987

Growth & Insights
Headcount

6 month growth

2%

1 year growth

11%

2 year growth

38%