Director – Audience Analytics

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Position Overview:

The Director, Audience Analytics leads the development and implementation of audience strategy and insights to drive business outcomes for IPG Mediabrands clients. As this role owns the audience process from start to finish, the ideal candidate will need to have a strong understanding of audience data & addressability, consumer behaviors, and the digital landscape, particularly within programmatic and social media. The Director collaborates with internal teams and the client to ensure audience insights are at the heart of all marketing and media decisions, driving measurable performance outcomes and business growth. This individual provides strategic guidance, manages projects, and mentors junior team members and is expected to be hands-on-keys in our audience tools to deliver on client objectives.

Responsibilities:

• Audience Analytics & Performance Strategy:
• Lead the development of audience workstreams that inform addressable strategies aligned with client goals.
• Identify and analyze key audience trends and insights relevant to the client’s industry, focusing on how these insights can be leveraged in paid media planning, performance channels and creative development
• Develop audience segmentation strategies within IPG Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising.
• Translate audience insights into actionable recommendations for media planning, creative development, and campaign optimization, with a focus on improving performance metrics.
• Performance Campaign Planning & Execution:
• Collaborate with media planning teams to develop audience-centric media plans that maximize reach, engagement, and conversion within programmatic and social media platforms.
• Work with activation teams to ensure effective audience targeting across addressable platforms.
• Oversee the implementation of audience testing roadmaps, ensuring adherence to best practices.
• Monitor campaign performance in real-time alongside Growth Analytics, Activation and Client Solutions teams, providing ongoing optimization recommendations based on audience insights and performance data.
• Client Relationship & Management:
• Serve as a key point of contact for client stakeholders, building strong relationships.
• Present audience insights, strategies, and campaign performance updates to clients, demonstrating the impact of audience-centric strategies on performance metrics.
• Manage client expectations and ensure the timely delivery of high-quality work focused on achieving performance outcomes.
• Proactively identify client needs and opportunities to enhance audience analytics and drive business growth
• Team Leadership & Mentorship:
• Provide guidance and mentorship to junior team members, fostering a collaborative environment focused on achieving performance goals.
• Oversee project execution, ensuring timely delivery and adherence to quality standards for performance-driven campaigns.
• Share knowledge and best practices with the team, promoting continuous learning in audience analytics and addressable marketing.
• Stay abreast of the latest trends and best practices in audience, data analytics, and marketing technology.

Required Skills & Experience:

• 7+ years of experience in audience strategy, data analytics, paid media or performance marketing
• Strong understanding of audience segmentation, targeting, and activation techniques across various media channels, with expertise in programmatic and social media platforms.
• Experience with data management platforms (DMPs), customer data platforms (CDPs), and other marketing technology solutions
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to manage projects and lead teams.
• Strong client management skills.
• Analytical and problem-solving skills, with a focus on using data to drive performance improvements.

Desired Skills:

• Experience working in marketing, media or related discipline at a client or agency servicing major clients
• Experience with SQL or other data querying languages.
• Certifications in programmatic advertising or social media marketing.

We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.  

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.