Full-Time

Senior Manager

Field Marketing

Posted on 9/3/2024

Legion

Legion

201-500 employees

Intelligent automation for workforce management

Enterprise Software
AI & Machine Learning

Compensation Overview

$100k - $130kAnnually

+ Bonus + Stock Equity

Senior

Remote in USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 6-8 years of experience in field marketing, event management, or related roles.
  • Proven ability to manage and execute events of all scales.
  • Significant attention to details.
  • Excellent project management and organizational abilities.
  • Dynamic communicator with great oral and written skills.
  • Strong negotiation and vendor management capabilities.
  • Proficiency in data analysis and reporting tools.
  • Creative problem-solving skills and ability to adapt to changing circumstances.
  • In-depth understanding of marketing principles and event management best practices.
  • Experience with SFDC, Marketo, and event management software.
  • Willingness to travel up to 40% of the time, including occasional weekends.
Responsibilities
  • Develop and execute a comprehensive field marketing events strategy aligned with the overall marketing goals and pipeline objectives.
  • Plan, organize, and manage all events, such as trade shows, conferences, roadshows, and customer events. Ensure all events are executed flawlessly, on time, and within budget.
  • Write clear, compelling copy for various marketing channels (email, social media, website, blogs) to promote events and engage target audiences.
  • Work closely with cross-functional teams, including sales, SDR's, product marketing, and customer success, to ensure event objectives align with broader company goals.
  • Negotiate contracts and manage relationships with external vendors, agencies, and event partners to ensure high-quality services and cost-effectiveness.
  • Oversee the budget for field marketing events, ensuring cost-effective allocation of resources and maximum ROI.
  • Analyze event performance data and provide insights to optimize future events. Develop post-event reports to assess effectiveness against KPIs and ROI.
  • Ensure consistent brand messaging and positioning across all events. Serve as a brand ambassador at key events, representing the company to external audiences.
  • Continuously explore and implement new event formats, technologies, and approaches to enhance the impact and efficiency of field marketing events.
  • Ensure all events comply with relevant regulations and standards and proactively manage risks associated with event planning and execution.

Legion.co offers an intelligent automation platform for workforce management, specifically targeting businesses that employ hourly workers. The platform predicts demand and generates optimal schedules, helping managers streamline labor operations while enhancing employee engagement through flexible scheduling and modern communication tools. Unlike competitors, Legion.co uses artificial intelligence and a self-learning engine to continuously adapt to business needs, ensuring efficient labor management. The goal is to improve labor efficiency and the overall experience for hourly employees while operating on a subscription-based revenue model.

Company Stage

Late Stage VC

Total Funding

$180.4M

Headquarters

Redwood City, California

Founded

2016

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Legion's $50M funding boosts innovation and market expansion opportunities.
  • Partnerships with Erewhon and Bealls Inc. highlight growing demand for AI workforce solutions.
  • The workforce management market is projected to reach $15.7 billion by 2031.

What critics are saying

  • Emerging startups with similar solutions could erode Legion's market share.
  • International expansion may lead to regulatory and compliance challenges.
  • Over-reliance on Silicon Valley Bank poses financial risk if instability occurs.

What makes Legion unique

  • Legion's platform offers gig-like flexibility, appealing to modern hourly workers.
  • The self-learning forecasting engine adapts to business needs, optimizing labor efficiency.
  • Legion's AI-driven platform enhances employee engagement with modern communication tools.

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Benefits

Health Insurance

Paid Vacation

Paid Holidays

Parental Leave

Company Equity

401(k) Retirement Plan

Monthly Wellness Reimbursement

Monthly Lunch on Legion

INACTIVE