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Full-Time

Senior Manager

Field Marketing

Posted on 9/3/2024

Legion

Legion

51-200 employees

Intelligent automation for workforce management

Enterprise Software
AI & Machine Learning

Compensation Overview

$100k - $130kAnnually

+ Bonus + Stock Equity

Senior, Expert

Remote in USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Sales
Management
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 6-8 years of experience in field marketing, event management, or related roles.
  • Proven ability to manage and execute events of all scales.
  • Significant attention to details
  • Excellent project management and organizational abilities.
  • Dynamic communicator with great oral and written skills.
  • Strong negotiation and vendor management capabilities.
  • Proficiency in data analysis and reporting tools.
  • Creative problem-solving skills and ability to adapt to changing circumstances.
  • In-depth understanding of marketing principles and event management best practices.
  • Experience with SFDC, Marketo, and event management software.
  • Willingness to travel up to 40% of the time, including occasional weekends.
Responsibilities
  • Develop and execute a comprehensive field marketing events strategy aligned with the overall marketing goals and pipeline objectives.
  • Plan, organize, and manage all events, such as trade shows, conferences, roadshows, and customer events. Ensure all events are executed flawlessly, on time, and within budget.
  • Write clear, compelling copy for various marketing channels (email, social media, website, blogs) to promote events and engage target audiences.
  • Work closely with cross-functional teams, including sales, SDR's, product marketing, and customer success, to ensure event objectives align with broader company goals.
  • Negotiate contracts and manage relationships with external vendors, agencies, and event partners to ensure high-quality services and cost-effectiveness.
  • Oversee the budget for field marketing events, ensuring cost-effective allocation of resources and maximum ROI.
  • Analyze event performance data and provide insights to optimize future events. Develop post-event reports to assess effectiveness against KPIs and ROI.
  • Ensure consistent brand messaging and positioning across all events. Serve as a brand ambassador at key events, representing the company to external audiences.
  • Continuously explore and implement new event formats, technologies, and approaches to enhance the impact and efficiency of field marketing events.
  • Ensure all events comply with relevant regulations and standards and proactively manage risks associated with event planning and execution.

Legion provides an intelligent automation platform for workforce management, specifically targeting businesses that employ hourly workers. The platform streamlines labor operations by accurately predicting demand across various locations and automatically generating optimal schedules that cater to both business needs and employee preferences. It offers managers tools to manage labor efficiently, automate daily decisions, and enhance compliance while improving employee engagement. Key features include gig-like flexibility for workers, automated self-service options, and modern communication tools, all aimed at enhancing the hourly employee experience without sacrificing efficiency. Legion's platform utilizes artificial intelligence for quick demand forecasting and labor budgeting, and it includes a self-learning engine that adapts to the unique needs of each business. The company operates on a subscription-based model, generating revenue by providing its services to clients.

Company Stage

Series C

Total Funding

$135.5M

Headquarters

Redwood City, California

Founded

2016

Growth & Insights
Headcount

6 month growth

1%

1 year growth

10%

2 year growth

21%
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Simplify's Take

What believers are saying

  • The recent $50M funding round, bringing total funding to $145M, positions Legion.co for significant growth and expansion in the global market.
  • Partnerships with prominent brands like Erewhon, Cinemark, and Dollar General validate the platform's effectiveness and market acceptance.
  • Legion.co's innovative approach to workforce management can lead to improved labor efficiency and employee satisfaction, making it an attractive place to work.

What critics are saying

  • The competitive landscape of the WFM market, projected to reach $15.7 billion by 2031, may pose challenges in maintaining market share.
  • Rapid expansion and scaling efforts could strain resources and impact the quality of service and innovation.

What makes Legion unique

  • Legion.co's AI-driven platform offers gig-like flexibility and automated self-service capabilities, setting it apart from traditional workforce management solutions.
  • The self-learning forecasting engine continuously adapts to business needs, providing a dynamic and responsive scheduling system that competitors may lack.
  • Legion.co's focus on enhancing the hourly employee experience with modern communication tools and instant access to earned wages differentiates it from other WFM providers.