Marketing Specialist

Job Description

Job Description

We are currently hiring a Marketing Specialist to join our growing team in Birmingham, AL. The ideal candidate will be responsible for supporting and executing marketing initiatives that drive brand awareness, generate leads, and support our overall business strategy. You will work closely with cross-functional teams to ensure campaign success and deliver measurable results.

Responsibilities

• Develop and implement marketing strategies to support business objectives

• Conduct market research to identify trends, opportunities, and competitor activities

• Coordinate marketing campaigns across various channels (print, email, web, etc.)

• Create engaging content and marketing materials aligned with brand standards

• Collaborate with design, communications, and operations teams

• Track and analyze the performance of marketing campaigns

• Assist in planning promotional events, product launches, and client presentations

• Maintain and update marketing documentation and project timelines

Qualifications

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field

• 2+ years of experience in a marketing role or similar capacity

• Strong communication, organizational, and analytical skills

• Proven ability to manage multiple projects and meet deadlines

• Proficiency in Microsoft Office and familiarity with marketing tools (e.g., CRM, email platforms, design tools)

• Creative thinker with attention to detail and problem-solving skills