Senior Brand & Community Manager

Founded in 2022, ARB Interactive is a thriving social gaming startup redefining player experiences across North America. With 100+ talented team members globally and rapid expansion plans ahead, we're profitable, growing fast, and having fun doing it.

Position Summary

We’re hiring a Senior Brand & Community Manager to take full ownership of Modo Casino’s organic brand presence. This is not just a social media role — it’s a cross-functional brand leadership position focused on growing and engaging our player community across social platforms, community touchpoints, and reputation channels (e.g., Trustpilot).

You will set the strategic direction and oversee execution across organic content, influencer/affiliate collaboration, player sentiment, and community engagement. You’ll lead our existing team of exceptional executors, own analytics reporting, and collaborate with marketing, partnerships, product, and support. This role is ideal for a creative and tactical operator who can drive strategy and jump into the weeds to make things happen.

Key Responsibilities

Brand & Growth Strategy

• Develop and lead a cohesive strategy for social media, community management, and brand reputation that aligns with growth, engagement, and sentiment KPIs.

• Act as the primary owner of Modo Casino’s organic voice — from tone and content cadence to tactical activations and channel priorities.

Social Media Management

• Oversee all Modo Casino social platforms (Facebook, Instagram, TikTok, Twitter/X, YouTube, etc.)

• Guide and mentor a team of social and community specialists to ensure high-quality execution and consistency across channels.

Community Development

• Design and implement strategies to grow and engage a passionate community across forums, social groups, Discord, Reddit, etc.

• Actively monitor and respond to community sentiment and trends.

• Build programs that reward advocacy, celebrate superfans, and foster loyalty.

Reputation Management

• Monitor and manage brand reputation across platforms like Trustpilot, Reddit, and app reviews, using insights to improve user experience and drive positive public sentiment.

• Collaborate with support and product to close the loop on common complaints or praise.

Data Analysis & Optimization

• Track and report on engagement, follower growth, sentiment trends, and organic conversion metrics.

• Stay ahead of platform algorithm changes and adapt accordingly.

Cross-Functional Collaboration

• Collaborate with marketing and partnerships to align organic strategy with influencer campaigns, retention efforts, and content partnerships.

• Work with product, creative, and support to ensure consistent messaging and timely execution of launches or product updates.
  

Qualifications

• 5–7+ years in social media, community, or brand marketing roles

• Demonstrated success growing communities and social channels from strategy to execution

• Experience managing or mentoring content creators, social media specialists, or community managers

• Deep platform fluency across Facebook, Instagram, TikTok, Twitter/X, YouTube, Discord, and Reddit

• Proven ability to translate data into insights — skilled in analytics tools like native platform insights, Looker, Sprout, etc.

• Excellent writing, communication, and editorial judgment

• Comfortable in a fast-paced, highly collaborative, and remote-first team

• Passion for gaming, online entertainment, or lifestyle communities

Preferred Qualifications

• Experience in social gaming, online casino, or mobile gaming industries

• Experience integrating influencer or affiliate content into organic strategies

• Familiarity with reputation platforms like Trustpilot, Sprout Social

• Experience in a startup or high-growth environment
  

Diversity Commitment: We are focused on building a diverse and inclusive team. We welcome people of all backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Important Security Notice: Our recruitment team will only contact candidates through official channels using @arbinteractive.com email addresses and via our recruiting platform, Ashby. If you find a position on a third party careers page (LinkedIn, Indeed, etc.), the job posting will redirect you to our careers page (https://jobs.ashbyhq.com/arb-interactive) to begin your application. We will never request payment, banking information, or personal identification details during the application process.

If you're ever uncertain about the legitimacy of communication claiming to be from our company, please forward it to [email protected] for verification before responding or clicking any links.