Marketing and Social Media Graduate Resident

 The Graduate Resident Advisor (GRA) is a live-in graduate student staff member within The New School residence halls that shares in the comprehensive development and management of the Residential Education program for approximately 2,000 on-campus students and supports the mission of The New School. 
 

The Graduate Resident Advisor of Marketing & Social media will report up to and assist the Coordinator of Outreach and Communication to not only assist with running a residential community of approximately 200-700 students,  but also serve in the Visibility, Innovation, Branding and Engagement committee. The GRA of Marketing & Communication will assist with the implementation of the residential curriculum, managing the department email, the department social media, departmental operations, and other duties. This role works in conjunction with a team of other Resident Directors and Graduate Resident Advisors across campus to provide a holistic residential student experience. 

Finally, this position will serve in an on-call rotation within the department of Residential Education along with other GRAs. This is a part-time, 10-month, live-on position, requiring 20 working office hours to be worked regularly per week spread across Monday-Friday, not including on-call responsibilities. This position serves on-call, and some evening and weekend hours will be expected, especially at certain times such as opening, closing and training. 

In addition to the duties and responsibilities outlined, this position will include up to 10 of the required 20 weekly hours serving in a designated residence hall.In this capacity, this role  will assist with a standardized set of operational tasks, which will be established and communicated at the beginning of each semester. These responsibilities are intended to support the effective operation of the residence hall and may vary based on departmental needs.

The GRA appointment is for the 2026-2027 academic year.

RESPONSIBILITIES

Residential Education

• Support  the development, marketing, implementation, management, and assessment of student engagement and community development initiatives utilizing a residential curricular approach grounded in student development theory. 

• Help manage and grow the department’s social media presence across platforms including Instagram, TikTok, X, and Facebook.

• Develop digital content and campaigns to highlight student life, events, and initiatives.

• Design promotional materials using tools like Canva, Photoshop, or Adobe Suite to support community events, operational updates, and special programs.

• Track engagement metrics and assist in refining content strategy to enhance visibility and connection with students.

• Support the planning and promotion of student events aligned with the Residential Education curriculum.

• Collaborate with other departments across the university through the Student & Campus Life co-curriculum. 

• Track engagement of residential students and RA programming to ensure the needs of the community are met. 

• Serve as a role model for peer leaders and help bring energy and creativity to community-building efforts.

• Maintain a consistent level of visibility within the assigned community and keep routine verbal and visual contact with RAs and residents within the area of responsibility. 

• Serve as an active member of the V.I.B.E committee which creates marketing materials for the Department of Residential Education and hosts staff appreciation events.

Departmental Operations

• Serve in an on-call rotation and respond to student incidents as needed. 

• Assist in facilitating the operational aspects of residence hall openings and closings. 

• Participate in weekly department-wide staff meetings, weekly building staff meetings, and one-on-one with supervisor. 

• Participate in departmental events and processes such as Opening/Welcome Week, Family Weekend, student and professional staff recruitment, selection and training, residence hall tours, Admitted Students Days, Open Houses, housing selection, census implementation, room changes and any other events that may arise. 

• Serve as an active member of the V.I.B.E committee which creates marketing materials for the Department of Residential Education and hosts staff appreciation events.

MINIMUM QUALIFICATIONS

• Must be a full-time matriculated graduate student at The New School University.

• Must be in good standing with the university, including the Office of Student Conduct and Community Standards, the Office of Student Accounts, and the Department of Residential Education.

• Must maintain a minimum cumulative GPA of 3.0 throughout the period of employment.

• Demonstrated crisis management, problem-solving, and critical-thinking skills.

• Experience working with or engaging diverse populations.

• Strong organizational skills, with the ability to work efficiently both independently and collaboratively.

• Strong interpersonal, oral, and written communication skills.

• Ability to maintain confidentiality and exercise discretion when handling sensitive information.

• Demonstrated ability to perform effectively in high-pressure situations.

• Experience creating content for social media platforms.

• Proficiency with content creation and design tools, including Canva, Photoshop, and Adobe Creative Suite.

PREFERRED QUALIFICATIONS

• Demonstrated involvement in student leadership, residence life, campus programming, or community engagement initiatives that support student development and belonging.

• Strong organizational, communication, and interpersonal skills, with the ability to manage multiple projects, collaborate with campus partners, and promote programs effectively to diverse student populations.

• Experience creating and managing content for social media platforms (Instagram, TikTok, X, and Facebook), including developing engaging campaigns and analyzing engagement metrics.

• Proficiency in graphic design and digital content creation using Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or similar design platforms.

WORK MODE

• On-Campus Position - Parties in this position are expected to work on-campus during regularly scheduled work hours due to the nature of the work being that which is not feasible, or not in the best interest of the organization, to be performed remotely. #LI-DNI

COMPENSATION

• Assigned one (1) single bedroom within a University operated residence hall. (estimated value of $24,377 per academic year).

• A meal plan. (estimated value of $1,775 per semester or $3,550 per academic year)

• A stipend of $10,000 to be paid out biweekly throughout the time of employment.

We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. The New School recognizes and values the benefits of a diverse workforce.

Responsibilities:

Assist in managing a residential community of approximately 200–700 students while serving on the Visibility, Innovation, Branding, and Engagement Committee. The Graduate Resident Advisor (GRA) for Marketing & Communication supports the implementation of the residential curriculum, manages departmental email and social media, assists with departmental operations, and collaborates with Resident Directors and other GRAs to enhance the residential student experience. This is a part-time, 10-month, live-on position requiring 20 office hours per week (Monday–Friday), participation in an on-call rotation, and occasional evening and weekend work, particularly during opening, closing, and training periods.