Full-Time

CRM Director

Updated on 3/14/2025

Lemonade

Lemonade

1,001-5,000 employees

Digital insurance with social impact focus

Compensation Overview

$170k - $200kAnnually

+ Equity + Benefits

Senior, Expert

No H1B Sponsorship

New York, NY, USA

Must work in an office environment a minimum of 3 days a week.

Category
General Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 10+ years of experience in CRM or lifecycle marketing roles, with a proven ability to drive business outcomes
  • Bachelor’s degree in Business Administration, Insurance, Marketing, or related field
  • Proven experience in building and scaling customer engagement initiatives across multiple touchpoints, including email, app, and referral programs
  • A deep understanding of customer data, segmentation, and analytics, with the ability to derive insights and turn them into actionable strategies
  • Experience managing and developing high-performing teams, with a demonstrated ability to inspire and lead in a fast-paced environment
  • A keen understanding of martech tools and platforms, with a track record of optimizing workflows and recommending improvements
  • Proven success in managing and being accountable for core business metrics, with a strong focus on ROI
  • Expertise in managing multiple stakeholders, including cross-functional collaboration and upward communication with executives
  • Results-driven and metrics-oriented, with a resourceful and creative approach to problem-solving
  • Ability to work in an office environment a minimum of 3 days a week
  • Enthusiasm about learning and adapting to the exciting world of AI – a commitment to exploring this field is a fundamental part of our culture.
Responsibilities
  • Develop and execute a comprehensive CRM strategy focused on customer lifecycles, journeys, and segmentation to boost sales, retention, and loyalty.
  • Lead the creation, optimization, and execution of customer communications across email, app, and other channels, ensuring alignment with our brand and business objectives.
  • Define, track, and own the key business metrics for CRM success, including LTV, retention/churn, and engagement, ensuring all efforts drive measurable impact.
  • Partner with cross-functional teams to leverage customer data and insights, translating them into actionable CRM programs that drive growth and loyalty.
  • Build and manage a high-performing CRM team, fostering collaboration and a culture of continuous improvement.
  • Oversee the strategy and operations of the referral program, driving its growth and integration into broader customer engagement initiatives.
  • Assess and optimize our martech stack, implementing tools and processes to support scalability and streamline workflows.
  • Stay at the forefront of CRM trends, incorporating industry best practices, emerging technologies, and innovative approaches to enhance program sophistication and effectiveness.
Desired Qualifications
  • Familiarity or interest in AI and its applications in CRM.

Lemonade offers a digital insurance platform that allows users to quickly sign up for coverage for various needs, including personal belongings, homes, pets, families, and cars, all through a single app. The platform operates by collecting premiums from users, and any unused premiums are donated to a charity chosen by the user through a feature called Giveback. This unique approach has enabled Lemonade to contribute over $4 million to non-profit organizations globally. Unlike traditional insurance companies, Lemonade emphasizes social impact and community support, aiming to transform the insurance experience by making it more accessible and socially responsible.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

New York City, New York

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Lemonade's partnership with Toyota Insurance opens new distribution channels.
  • Expansion into pet insurance taps into a growing market.
  • AI-driven processes align with the digital transformation trend in insurance.

What critics are saying

  • Proposed 43.8% rate hike in New Jersey may face regulatory challenges.
  • Stock price surge could lead to unsustainable market expectations.
  • Partnership with Toyota may strain operational resources.

What makes Lemonade unique

  • Lemonade uses AI and behavioral economics to streamline insurance processes.
  • The Giveback program donates unused premiums to charity, enhancing social responsibility.
  • Lemonade offers instant insurance coverage through a single app for multiple needs.

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Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
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