Director – Product Marketing
Posted on 9/14/2023
INACTIVE
Tucows

501-1,000 employees

Domain wholesaler, fiber internet provider, and telecom software developer.
Company Overview
Tucows is a leading company in the domain registration and internet service industry, providing high-speed fiber internet service across the U.S. and domain name services globally. Their competitive advantage lies in their comprehensive offerings, including telecom billing and operations software, which simplifies the process for Mobile Virtual Network Operators and Fiber Internet Services. The company's culture promotes flexibility and work-life balance, as evidenced by their remote work policy, allowing employees to work from anywhere and find inspiration in their surroundings.
Consumer Goods

Company Stage

N/A

Total Funding

$958M

Founded

1993

Headquarters

Toronto, Canada

Growth & Insights
Headcount

6 month growth

3%

1 year growth

10%

2 year growth

59%
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Market Research
Sales
Communications
CategoriesNew
Business & Strategy
Sales & Account Management
Growth & Marketing
Requirements
  • 8+ years of product marketing experience in the telecommunications industry, with emphasis on mobile and broadband products and OSS/BSS
  • Strong presentation skills and comfortable speaking in front of groups or executives; experience presenting to customers and prospects
  • Strong writing skills
  • Strong problem-solving skills; comfortable with ambiguity
  • Pragmatic Institute Certified (PMC) III or higher is preferred. #LI-NA1
Responsibilities
  • Communicate the value of Wavelo's products to potential customers, clients, and partners
  • Conduct primary and secondary research on the market to understand who our customers are, how they buy, and their key decision-making criteria
  • Conduct primary and secondary market research on competitors to deepen understanding of Wavelo's product positioning in various segments of the market
  • Collaborate with product management and marketing communications to ensure marketing messaging regarding Wavelo's products is accurate and presented in a compelling manner across all channels and marketing assets to our target audience
  • Collaborate with sales and product teams to oversee customer feedback and recommend potential improvements to the product to support additional growth
  • Partner with sales enablement to develop and deliver sales training materials
  • Support the sales process in responding to RFI/Ps
  • Leverage market and product knowledge to continually improve marketing collateral and assets, such as presentations, demos, interactive tools, and videos
  • Lead the product launch strategy process, ensuring cross-functional coordination and alignment
  • Participate in trade shows and speaking engagements as the primary thought leader for Wavelo's products
  • Organize and lead user groups