Full-Time
Senior Shopper Insights Manager
Reynolds Consumer Products
1,001-5,000 employees
Manufactures Reynolds and Hefty household products.
Compensation Overview
$127.7k - $185.2k/yr
Bentonville, AR, USA
In Person
Local candidates only; no relocation assistance available.
 Business & Strategy (2) |
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- BA/BS degree in Sales, Marketing, Finance or related field
- 6+ years of experience in Shopper/Consumer Insights, Category Management, or Analytics within a CPG, brokerage, or similar environment
- Proficient in MS Office
- Deep understanding of Mass channel shopper behavior, retail dynamics, and category decision drivers; strong command of how insights inform assortment, pricing, activation, and growth strategy.
- Proficient in syndicated data such as Nielsen, Symphony, Circana/IRI.
- Demonstrated experience leading, coaching, and developing teams; able to prioritize through others, challenge assumptions, and influence senior stakeholders with managerial courage.
- Anticipate emerging shopper, retailer and channel shifts and proactively frame implications for category growth, assortment and activation.
- Lead the development and ongoing evolution of the shopper insights roadmap for assigned retailers and channels, ensuring alignment to category growth objectives and retailer strategies.
- Prioritize insights initiatives based on business impact, timing and strategic relevance.
- Ensure insights are forward-looking, decision-oriented and clearly tied to business outcomes.
- Serve as the senior shopper insights lead in Mass channel engagements, shaping the narrative and influencing retailer decision-making through insight-led storytelling.
- Lead insight-based discussions in customer-facing meetings, Joint Business Plans and category reviews.
- Act as a thought leader across the Business Units, Sales, eCommerce and Analytics by translating insights into clear implications, tradeoffs and recommendations.
- Use insights to inform innovation, assortment expansion and new activation strategies.
- Frame opportunities with clear business rationale, risks, and upside potential.
- Provide clear point-of-view recommendations and make insight-based calls when tradeoffs exist.
- Demonstrate managerial courage by elevating risks, challenging assumptions, and advocating for the strongest shopper-led solutions.
Reynolds Consumer Products makes household essentials and owns well-known brands like Reynolds and Hefty. Its products include Reynolds Wrap aluminum foil, Reynolds Kitchens parchment paper, plastic wrap, oven bags, slow cooker liners, as well as Hefty waste bags, slider bags, plates, and cups, sold in the US and internationally. These products help people store, cook, and dispose of food and related waste, with packaging that emphasizes durability and convenience. The company differentiates itself with a broad portfolio of trusted brands and strong distribution, focused on reliable everyday packaging and household products to meet global consumer needs.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Illinois
Founded
2010
Simplify's Take
What believers are saying
- Acquired Atacama Manufacturing on November 6, 2023, boosting household product innovation capabilities.
- Refinanced $1.645 billion term loan, extending maturity and enhancing financial flexibility.
- Verition Fund invests $12.84 million and Point72 $4.40 million in REYN recently.
What critics are saying
- Berry Global's Glad acquisition erodes Reynolds Wrap and Hefty share at Walmart and Target.
- Private label foils from Great Value and Kirkland undercut Reynolds Wrap pricing by 30-40%.
- Q1 2026 earnings miss on May 6 triggers 15-20% stock drop from weak Hefty demand.
What makes Reynolds Consumer Products unique
- Reynolds Kitchens launches Countertop Prep Paper on March 24, 2026, protecting countertops during cooking and crafting.
- Air Fryer Cups and Parchment Cooking Bags launched June 25, 2025, simplify air fryer and oven cooking.
- Hefty Ultra Strong Fabuloso Scented bags recognized as 2022 New Product Pacesetters for scented trash solutions.
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Your Connections
People at Reynolds Consumer Products who can refer or advise you
Benefits
Health Insurance
Paid Sick Leave
Paid Holidays
Flexible Work Hours
Professional Development Budget
Performance Bonus
Company News
The Reynolds Kitchens(R) brand turns any countertop into a no-mess workspace with new Countertop Prep Paper. Mar 24, 2026, 09:00 ET Designed to protect countertops and create a clean, ready-to-use surface for cooking, baking, crafting, and everyday projects LAKE FOREST, Ill., March 24, 2026 /PRNewswire/ - All good meals and creative projects are rarely mess free - but that doesn't mean the cleanup has to be more work than the project itself. From flour-dusted baking sessions and sauce-splattered pasta nights to paint drips, glue spills, and glitter explosions, projects can leave a mark. That's why the Reynolds Kitchens(R) brand is introducing Countertop Prep Paper - a first-of-its-kind, multi-purpose surface protector designed to expand your working space and shield countertops from it all. Whether cooking, baking, tackling a DIY project, or diving into a craft, Reynolds Kitchens Countertop Prep Paper creates a clean, protected workspace so you can focus on the making, not the mess. Instead of being limited to the small footprint of a cutting board or plate, Countertop Prep Paper expands your usable workspace. The roll is a generous 18" wide, providing plenty of room to work comfortably and stay organized. Plus, the Countertop Prep Paper protects against water, grease, and moisture, standing up to spills, drips and more. Developed with convenience in mind, Reynolds Kitchens Countertop Prep Paper is suitable for food contact and lightly adheres to surfaces, staying securely in place and creating a sturdy barrier, helping to keep counters clean no matter what you're whipping up or working on. Just lightly dampen the countertop with water to activate its non-slip grip, roll it out shiny side down, and get started. From cookie dough to craft glue, it's ready to handle the mess. Once the fun is done, cleanup is quick and effortless. Simply fold up the paper to contain the mess and discard. Countertop Prep Paper is designed to leave no residue behind, keeping countertops clean and giving you more time for the things that matter most. "Today's kitchens are not just for cooking; they're the gathering space of the family, where life happens and memories are made," said Fiona Seal, Reynolds Marketing Director, Innovation. "Countertop Prep Paper was designed to give home cooks and crafters a simple, flexible way to protect their surfaces and create extra workspace, whether they're preparing a family meal, baking with kids, or tackling a craft. It helps families stay present in the moments that matter, without worrying about the cleanup." In celebration of the new product launch, Reynolds is teaming up with The Martha Stewart Podcast by iHeartRadio to spotlight Countertop Prep Paper in on-air advertising and on social. In April, iHeartRadio listeners can also enter a special contest featuring Reynolds Kitchens Countertop Prep Paper and some of "Martha's Favorite Things". Reynolds Kitchens Countertop Prep Paper 100 square-foot rolls are now available nationwide at Walmart instore and online for a suggested price of $5.97. Countertop Prep Paper will continue rolling out to Target, Amazon and grocery retailers throughout the summer. About Reynolds Consumer Products Reynolds Consumer Products (REYN: Nasdaq) is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our Reynolds(R) and Hefty(R) brand products help make mealtime easier with preparation, cooking, cleanup, and storage solutions. SOURCE Reynolds Consumer Products Inc.
Proficio Capital Partners LLC makes new $424,000 Investment in Reynolds Consumer Products Inc. (NASDAQ:REYN).
Reynolds Consumer Products Inc. (Nasdaq: REYN) (the "Company"), a leading provider of household products, today announced the successful refinancing of the remaining $1.645 billion principal of its original $2.475 billion term loan facility, extending the maturity of its debt and further enhancing the Company's financial flexibility.
Point72 Asset Management L.P. Invests $4.40 million in Reynolds Consumer Products Inc. (NASDAQ:REYN).
Weiss Asset Management LP invests $777,000 in Reynolds Consumer Products Inc. (NASDAQ:REYN).