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Senior Associate, Brand Marketing
Posted on 3/16/2022
INACTIVE
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Animation
Management
Marketing
Sales
Writing
Requirements
  • 3-5+ years of marketing experience, beauty is strongly preferred
  • Experience in supporting 360 go-to-market campaigns, including strong eye for smart, innovative, effective ways to excite & engage consumers
  • Proven track record for communicating brand with consistency
  • Cross-functional collaboration and team player mentality
  • Skilled in understanding data & using it to optimize marketing strategies
  • Strong writing & problem-solving skills
  • Strong sense of urgency & ability to work in fast paced environment
  • Ability to work independently & collaboratively across multiple projects
  • Impeccable project management, organization, communication skills plus attention to detail
  • Passion for beauty/skincare and understanding of the competitive landscape
  • Willingness to work Eastern Standard Time Zone
Responsibilities
  • Will work collaboratively with the team to assist with cross-functional projects forward, anticipate needs, understand the risks and problem solve across with partners at all levels of the organization, to project managing and creating presentations for management
  • Assist with competitive analysis, track promotional activities, and organize the reporting of insights/best practices)
  • Assist in development of 360 go-to-market campaigns for new product launches, core product animation, and new markets - briefing business partners on goals, aligning on campaign concepts, project managing timelines, getting sign off on plans, communicating key updates & beyond-shepherding cross-platform collaboration & acting as the local resource for go-to-market information
  • Come up with innovative & disruptive ways to ensure TULA is a relevant and buzzy brand that target customers love
  • Partner closely with Creative, Editorial & Social & Content teams to translate marketing in impactful, always on ways through voice & imagery
  • Partner with Product Marketing & Growth (Performance) teams to A/B test & optimize product messaging across platforms
  • Partner with Digital & Retention teams to bring campings to life across email, SMS & TULA.com in unified ways that drive conversion while communicating product & brand stories
  • Partner with Retail Marketing to ensure continuity in retail & digital customer experiences, & that project timelines are serving both online & brick & mortar needs
  • Collect & report out on market information related to consumer insights. trends and competitors
  • Provide regular reporting on brand sales globally
TULA Skincare

51-200 employees

Probiotic skin care products
Company Overview
TULA’s vision is to inspire confidence. They focus on being healthy not ‘perfect.’ They believe there’s nothing ‘anti’ about aging.
Company Values
  • Empowered & empowering - we are all in this together as a team - everyone counts
  • Growth mindset - we test and learn and continuously improve as individuals, a team, and a business
  • Strong opinions loosely held - we are smart, but don't have ego; we want to get to the best answer - collaboratively
  • Allyship, Authenticity & Accountability - We are committed to actively working together to create a diverse, equitable and inclusive environment that empowers everyone to show up as their authentic self. We respect varying identities and how they strengthen and unite TULA’s team and community.
  • Optimistic self-starters - we have a positive, can-do attitude and are agile, scrappy - we love a good challenge
  • Left brain / right brain - we value data driven decision-making alongside creativity and gut feelings (after all we are a probiotics brand)