As a Senior Health Care Professional (HCP) Integrated Marketing Specialist with Medtronic Diabetes, you will play a pivotal role in developing and implementing global marketing strategies that target healthcare professionals, including physicians, nurses, pharmacists, and medical practitioners. Your primary responsibility is to create and execute integrated marketing campaigns with a strong focus on data-driven insights and customer experience, contributing to the growth and success of Medtronic Diabetes products/services.This role is a highly visible and critical member of our marketing team, reporting to Sr. Manager HCP Integrated Marketing.

Medtronic Diabetes is based in Northridge, CA.  Preference is for local candidates, however remote within the United States may be considered for well qualified candidates.

Medtronic Diabetes

When you join Medtronic Diabetes, you become a member of our global team of dreamers and doers who are working tirelessly to reduce the burdens for people living with diabetes. 

You can’t take a break from diabetes and this can be exhausting and burdensome for those working to manage their blood sugar levels on a daily basis. One in 10 adults in the U.S. are living with diabetes and current rates are projected to double by 2040. Typically, someone living with diabetes is faced with hundreds of diabetes related decisions a day: I’m hungry, what do I eat? What are my sugar levels? How many carbs does this meal have? How much insulin do I dose? 

Medtronic Diabetes is working to alleviate this burden by designing the future of diabetes technology through next generation sensors (CGM), insulin delivery medical devices, and the power of data science and AI. The innovations in the diabetes field are at the nexus of the digital experience. 

Medtronic’s overall mission is to alleviate pain, restore health, and extend life. That’s why our employees enjoy dynamic career opportunities while working to engineer extraordinary innovations that the world needs. 

At Medtronic Diabetes, we are working with the global community to change the way people manage diabetes. Together, we will transform diabetes care by expanding access, integrating care, and improving outcomes so people living with diabetes can enjoy greater freedom and better health.

Click here to read more about the Medtronic Diabetes business.

• Data-Driven Insights:Utilize data analytics and market research to understand HCP needs, preferences, and behaviors. Translate insights into actionable strategies to engage and influence healthcare professionals effectively.

• Customer Journey Mapping:Leverage comprehensive customer journey maps for healthcare professionals, identifying touchpoints and opportunities for engagement. Continuously optimize the journey for a seamless experience.

• Content Strategy: Create a content strategy that aligns with the customer journey, developing educational and informative materials that resonate with HCPs. Content may include webinars, videos, case studies, e-mail nurture campaigns and interactive tools.

• Digital Marketing: Lead digital marketing efforts targeting HCPs, including website optimization, SEO, SEM, social media campaigns, and email marketing. Leverage marketing automation tools to nurture and convert leads.

• Personalization: Implement advanced personalization techniques to tailor marketing communications and content to individual HCPs or specific healthcare specialties.

• Marketing Technology Stack: Manage and optimize the marketing technology stack, ensuring the utilization of tools like CRM systems, marketing automation platforms, and analytics tools for data-driven decision-making.

• Performance Analytics:Monitor and analyze the performance of marketing campaigns, leveraging data to optimize strategies continuously. Provide regular reports with insights and recommendations for improvements.

• Cross-Functional Collaboration: Collaborate closely with product development, sales, and customer support teams to ensure alignment of marketing strategies with product launches, sales efforts, and customer feedback.

• Compliance and Regulatory Adherence: Ensure that all marketing efforts comply withhealthcare regulations, maintain documentation, and obtain necessary approvals.

• Budget Management:Manage the budget for related HCP integrated marketing initiatives, optimizing resource allocation for maximum impact. 

Responsibilities may include the following and other duties may be assigned.

• Participates in market research and analysis to understand HCP behaviors, needs, and preferences as needed. 

• Supports the creation & implementation of all HCP-related content,campaigns & programsto support Medtronic’s strategic goals. 

• Utilizes omni-channel marketing models incorporating paid, owned, earned and shared digital content strategies.

• Develops, monitors and tracks KPI’s to ensure successful execution against marketing plan.

• Leverages insights to make recommendations to strengthen programs and build new strategies.

• Ensures marketing support and cross-functional collaboration by working closely with other departments such as Clinical, Marketing, T&E, and Compliance.

• Travel approximately 20%

Must Have: Minimum Requirements

• Bachelor’s degree

• Minimum 4 years of relevant experience with a Bachelor’s, or Advanced Degree with 2 years of relevant experience

Nice to Have

• Bachelor’s degree in marketing, business, healthcare, or a related field

• MBA or advanced degree. 

• Demonstrated understanding of the global medical device industry 

• Proficient knowledge of healthcare regulations and compliance, including a strong understanding of FDA guidelines. 

• Proficient ability to work in core business software: Word, Excel, PowerPoint, Adobe Acrobat and Outlook 

• Ability to plan and manage projects efficiently and effectively  

• Proven ability to work as a liaison between Marketing, Creative, Digital, and Compliance teams on campaign execution

• Strong written and oral communication skills  

• Experience inmarketing communications, agency, product/therapy marketing or market development to be considered. 

• Previousmarketing/salesexperience in Diabetes management a plus. 

• Proficiency in marketing technology and automation tools, along with data analytics platforms.

• Innovative mindset with the ability to adapt to evolving healthcare trends.

• Demonstrated ability to work effectively in cross-functional teams. 

• Exceptional problem-solving skills and attention to detail.

• Experience with tools such as Figma, Eloqua, SFDC, Allego, Adobe Analytics, etc. 

• Previous experience working cross-functionally in a matrix organization