Full-Time

Creative Strategy Manager

Marketing Reactivations

Posted on 5/3/2024

Hello Fresh

Hello Fresh

10,001+ employees

Meal kit delivery with farm-sourced ingredients

Consumer Goods

Senior

New York, NY, USA

Required Skills
Communications
Marketing
Requirements
  • Bachelor’s degree in a related field
  • 5+ years of relevant experience
  • Strong understanding of creative strategy and digital marketing
  • Proven record of leading and measuring creative excellence
  • Ability to translate data into actions, and use data-driven insights to make decisions
  • Strong Excel/Google Sheet skills
  • Strong stakeholder management skills working across multiple teams and territories
  • Strong verbal and written communication skills
Responsibilities
  • Develop content strategy, run experiments and measure success
  • Identify opportunities to amplify business impact through creative optimization and content relevancy through data-driven customer insights and personalization
  • Lead tests end to end, including scoping, executing, performance tracking and analyzing the end result to build best practices and recommendations for channel and brand teams
  • Build, share and implement creatives best practices
  • Collaborate with cross-functional teams to ensure that our creative strategy is aligned and set for successful ROI
  • Monitor and analyze industry trends in order to build up our long term creative strategy by channel
  • Take ownership on the current creatives process and actively propose strategic changes in favor of efficiency
  • Act as SME for creative tools to drive most efficient setups and reporting

HelloFresh is a meal kit delivery service that offers a wide variety of chef-created recipes with high-quality ingredients sourced straight from the farm. The company utilizes innovative packaging to reduce waste and delivers step-by-step recipes and fresh, pre-portioned ingredients to over 7.5 million active customers worldwide.

Company Stage

Pre-seed

Total Funding

$646.4M

Headquarters

Berlin, Germany

Founded

2011

Growth & Insights
Headcount

6 month growth

10%

1 year growth

23%

2 year growth

59%

Benefits

Competitive Salary & 401k

Generous Parental leave & Flexible PTO

Health, vision, & dental insurance

75% discount on HelloFresh Subscription

Snacks, coffee, & catered lunches

Company sponsored outings

INACTIVE