Full-Time

Digital Campaign Manager

Posted on 5/17/2024

NRCCUA

NRCCUA

51-200 employees

Data analytics platform for higher education

Consulting
Education

Senior

Remote in USA

Required Skills
Sales
Communications
Marketing
Customer Service
Google Analytics
Requirements
  • Five or more years of direct, full-time experience in digital marketing
  • Strong understanding of key digital marketing solutions (Search Marketing, Social, Video, Retargeting, Location-based Mobile (geo-fencing), 1st Party Data Marketing, App Marketing etc.)
  • Familiarity and experience with Google, Yahoo, Facebook, Snapchat, TikTok, and LinkedIn Ad platforms
  • Fundamental understanding of all aspects of Google Analytics and Google Tag Manager
  • Ability to effectively interact with Digital Sales Team and multiple Higher Education clients
  • Strong problem-solving, organization, and communication skills
  • Strong customer service skills
Responsibilities
  • Build and strengthen client relationships
  • Understand and implement digital marketing strategies
  • Present performance data and brainstorm growth initiatives
  • Communicate progress and performance of ad initiatives
  • Analyze reports and assist with ad trafficking and optimization
  • Ensure optimal tracking of campaign results
  • Monitor campaign performance and provide optimization recommendations
  • Meet with clients to review results and make recommendations

Encoura provides a data science and analytics technology platform for higher education institutions, enabling them to optimize enrollment strategies through research and advisory services.

Company Stage

M&A

Total Funding

N/A

Headquarters

Austin, Texas

Founded

1972

Growth & Insights
Headcount

6 month growth

0%

1 year growth

4%

2 year growth

12%