Growth Marketing Manager
Paid Social
Posted on 4/4/2023
INACTIVE
Orchard

501-1,000 employees

Online platform for buying and selling residential real estate
Company Overview
Orchard wants to reinvent the way people buy and sell their homes.
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Google Analytics
Marketing
Tableau
Web Development
Looker
Requirements
  • 2+ years of experience driving growth within a B2C performance marketing function
  • Background in digital marketing with emphasis on Facebook, other digital channels a plus
  • Deep experience with data analytics and visualization platforms such as Tableau, Google Analytics, or Looker
  • Experience with high consideration/LTV products
  • Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership
  • Amazing attention to detail
  • Team player attitude and comfort working in a fast-paced environment
Responsibilities
  • Manage a 7-figure marketing budget, setting and managing to ambitious KPIs across Facebook, Instagram, and new social channels
  • Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels
  • Work with our no-code web development tooling and product teams to test new landing page experiences, segmentation, and targeting tactics
  • Collaborate with internal creative team to launch customer-centric creative tests across a variety of formats (ex: static, video, testimonials)
  • Maintain and share weekly reporting dashboards, ensuring you're digging into the “why” behind campaign performance
  • Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads