Full-Time

Creative Lead

Paid Social

Updated on 12/6/2024

Scribe

Scribe

51-200 employees

AI-powered platform for creating training documents

Consumer Software
Enterprise Software
AI & Machine Learning

Compensation Overview

$105k - $135kAnnually

+ Equity + Benefits

Junior, Mid

Remote in USA

Category
Graphic Design
Motion Graphics
Art, Graphics & Animation
Required Skills
Data Analysis
Requirements
  • 4-6 years of experience in paid social performance marketing. This isn’t limited to B2B SaaS—if you have experience in other areas like D2C, we want to hear from you!
  • 2-3 years of experience in ad creative development. Experience designing, executing, and testing highly performant paid social ad creatives that convert and deliver against business goals.
  • Strong proficiency in performance data analytics and the ability to derive actionable insights from datasets and translate them into new creative experiments.
  • Any degree in a STEM field. Preference for candidates with a degree in Science, Technology, Engineering, or Mathematics, demonstrating a solid foundation in analytical and problem-solving skills.
  • Experience in D2C performance marketing: prior experience in managing and optimizing campaigns for direct-to-consumer companies.
Responsibilities
  • Design, create, and test high-converting paid social ad creatives on Meta, YouTube, Instagram, Twitter and Reddit that capture attention, drive engagement, and convert viewers into Scribe users.
  • Lead and manage the entire creative process for paid social ads, from initial concept development and production to testing and evaluation.
  • Analyze performance metrics such as CPM and CPA to continuously optimize paid social ad campaigns and ensure they meet or exceed targets.
  • Design and conduct A/B testing to validate hypotheses and refine paid social ad creative based on data-driven results.
  • Stay up-to-date with industry trends, tools, and best practices in paid social ad creative and paid social, applying the latest insights to Scribe’s campaigns.
  • Experiment with new ad formats, platforms, and creative approaches to push the boundaries of what’s possible in paid social advertising.
  • Challenge conventional best practices, bringing bold and innovative ideas to the table and backing them up with data-driven strategies.

ScribeHow offers a platform that uses artificial intelligence to create how-to guides and training documents automatically. This service helps businesses save time by generating step-by-step instructions for any web or desktop process and redacting sensitive information from screenshots for compliance. Operating on a freemium model, ScribeHow attracts a wide range of customers, from small businesses to large corporations. The goal is to simplify onboarding and training processes, enabling businesses to scale effectively.

Company Stage

Series B

Total Funding

$53.5M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights
Headcount

6 month growth

17%

1 year growth

43%

2 year growth

204%
Simplify Jobs

Simplify's Take

What believers are saying

  • Scribe's revenue grew 400% last year, indicating strong market demand and adoption.
  • The $25M Series B funding will support further development and market expansion.
  • Scribe AI automates documentation, reducing the burden on employees and enhancing productivity.

What critics are saying

  • Competition from Google and Microsoft could threaten Scribe's market share.
  • Rapid AI development may lead to obsolescence if Scribe doesn't innovate continuously.
  • Freemium model reliance may limit revenue if users don't upgrade to premium.

What makes Scribe unique

  • Scribe uses AI to automate step-by-step guide creation, saving time and resources.
  • The platform automatically redacts sensitive information, ensuring compliance with data protection laws.
  • Scribe's freemium model attracts a broad range of customers, from small to large businesses.

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