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Marketing Operations Senior Specialist
Confirmed live in the last 24 hours
Experience Level
Desired Skills
Data Analysis
Google Analytics
  • 4+ years of high growth B2B marketing operations experience
  • 2+ years of experience using Salesforce in conjunction with a marketing automation platform (ie. Pardot, Marketo, Hubspot)
  • Expertise in gathering, understanding, and analyzing data - and optimizing for results
  • Subject matter expertise with tools for email marketing, web optimization metrics, event marketing, lead routing, revenue attribution, and analytics
  • Experience building and maintaining reports and dashboards and communicating that data
  • Strong communication skills with the ability to present to senior executives
  • Strong initiative and high attention to detail and quality
  • Thrives in a fast-paced, high-growth environment
  • Has a strong desire to experiment through data-backed tests
  • BA or BS degree
  • Own the marketing tech stack by leading the administration and management of integrations, lead routing, field mapping, documentation, and optimizations of functionalities, including the evaluation, vendor relationships, and implementation of any new and existing technology
  • Build and maintain accurate reports and dashboards on marketing performance, and make recommendations on areas for optimization and improve performance benchmarks. Work with marketing leadership to communicate performance to the broader company
  • Work with the marketing team to build marketing analytics reporting and develop insights in Salesforce to make recommendations on areas for optimization and improve performance benchmarks
  • Troubleshoot and QA workflows, data issues, marketing data hygiene, and other essential marketing ops functions
  • Work with marketing to build campaigns and email marketing flows in Pardot, ensuring tracking and attribution is properly working
  • Oversee marketing funnel process management to optimize lead flow: Lead Scoring, Routing, Qualification, and MQL conversion into sales stages
  • Enrich, manage, and segment the marketing database for greater campaign efficiency, contact outreach, engagement, and effectiveness within target accounts
  • Operationalize Memora's campaign calendar and support strategic planning to ensure database segmentation is maximized and targeted effectively
  • Document best practices and processes for marketing automation and actively drive, organize, and participate in key enhancements in all marketing technology
Desired Qualifications
  • 2+ years of experience using Pardot for marketing automation
  • Deep hands-on experience with CRM database segmentation, lead scoring, and content analytics
  • Experience building comprehensive Top of Funnel growth strategies with Sales and/or Revenue Operations
  • Hands-on experience using Outreach.io
  • Hands-on experience leveraging ZoomInfo or a similar third-party data platform
  • Expertise with Google Analytics, WebFlow, and other common marketing tools
  • Advanced degree (MBA or MSBA strongly preferred)
Memora Health

51-200 employees

Provides digitized & automated care programs
Company Overview
Memora Health is on a mission to make complex care journeys simple for patients and clinicians. They're assembling a world-class team of mission-driven Memorians who are energized by the problem we’re solving. It all began when their co-founders recognized that navigating care is challenging and care teams don’t have enough resources to support their patients.
  • Remote work option
  • 401(k)
  • Unlimited PTO
  • Parental leave
  • Medical, dental, & vision coverage
  • In person team meetups & events
Company Core Values
  • Lead with empathy
  • Keep it simple
  • Drive change
  • Foster inclusion
  • Work together
  • Embrace growth