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Full-Time

Director – Content Marketing

Posted on 6/13/2024

Contentful

Contentful

501-1,000 employees

Composable content platform for digital experiences

AI & Machine Learning
Data & Analytics

Senior

Atlanta, GA, USA

Category
Brand & Creative Marketing
Growth Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Journalism
Marketing
Business Strategy
Requirements
  • BA or equivalent degree in communications, marketing, journalism, or related field
  • Minimum 8 years of experience in global content-centric marketing roles in the software (SaaS) and/or technology sector
  • Proven expertise in modern content marketing and strategy best practices
  • Experience across marketing disciplines such as Brand, search, product marketing, communications, demand generation, and ABM marketing
  • Clear, concise writing, editing, and content production skills
  • Familiarity with lead-nurturing practices
  • Strong grasp of business strategy and marketing goals
  • Excellent communication and influencing skills
  • Experience with AI for content production and optimization
  • Deep understanding of content marketing strategy
  • Familiarity with technology platforms for content delivery
  • Proven leadership experience managing creative teams
Responsibilities
  • Create a cross-organizational strategy for content planning, creation, publishing, and measurement
  • Partner with audience experts to create content that helps customers achieve their business outcomes
  • Refine and execute content marketing strategy to engage key personas at different stages of the customer journey
  • Develop POVs on core content topics in collaboration with other SMEs
  • Oversee centralized editorial calendar and manage a cross-functional content council
  • Standardize and streamline content production processes
  • Build a content factory to scale content production
  • Establish guidelines for content quality and consistency
  • Manage and scale team of writers, editors, and researchers
  • Define and oversee content measurement and KPIs
  • Implement best practices for content hygiene and maintenance
  • Measure the impact of content assets and refine resource allocation
  • Recruit and manage outside agencies and freelancers
  • Work with Customer Marketing and Product Marketing teams to secure relevant content
  • Conduct the role in a state where the company is registered to do business

Contentful offers a composable content platform that enables the creation of intelligent digital experiences through content orchestration, integrations with systems like Shopify and Google Analytics 4, and AI content generation. The platform empowers users to build experiences that drive business growth, with features such as powerful orchestration, enhanced collaboration, and enterprise-grade capabilities.

Company Stage

Series F

Total Funding

$349.6M

Headquarters

Berlin, Germany

Founded

2013

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

8%
INACTIVE