Paid Social Marketing Manager
Posted on 2/2/2023
INACTIVE
Stripe

5,001-10,000 employees

Financial infrastructure platform for business payments
Company Overview
Stripe stands out as a leading financial infrastructure platform, providing robust payment solutions that empower businesses of all sizes, from startups to large enterprises, to grow and adapt swiftly. The company's culture encourages technical innovation, offering low-to-no-code solutions and API-based integrations that are easy to implement yet scalable, making it a competitive choice in the industry. With a mission to increase the internet's GDP, Stripe's influence extends globally, with headquarters in both San Francisco and Dublin.
Financial Services
Data & Analytics

Company Stage

Series I

Total Funding

$8.6B

Founded

2010

Headquarters

South San Francisco, California

Growth & Insights
Headcount

6 month growth

7%

1 year growth

10%

2 year growth

19%
Locations
London, UK • Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Paid social expertise: in-depth paid social platform knowledge (LinkedIn and Facebook/Instagram is a must). Able to create & optimize campaigns from launch to maturity. Able to navigate and triage pixels and conversion events on the platform side
  • Advanced Excel and Google Sheets skills: comfortable with pivot tables, sumifs, vlookups, index match, etc
  • Project management: able to project manage both short term campaign planning and long term vision for paid social strategy
  • High agency/self-starter: proactively take steps to drive business outcomes and independently envision what's required for the future success of the paid social program
  • Point of view on what great creative looks like for your channel: you can work with a creative team on requirements, give feedback on what is performing well and improve the performance over time
Responsibilities
  • Support Stripe in building and optimizing our paid social program using business knowledge and data. You will partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics & insights, and regional teams to create a best-in-class paid social program
  • Own end-to-end campaign set up, measurement, and optimization
  • Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap
  • Develop and manage testing agenda and media plans for the program
  • Partner with relevant stakeholders on audience management and ensure we're reaching the right users
  • Lead in analyzing the effectiveness of paid social campaigns, increasing investment in high ROI campaigns and reducing spend in campaigns that are underperforming
  • Proactively identify areas of weakness in the paid social program and flag these as requiring improvement - and then create a plan to remedy
Desired Qualifications
  • Industry experience: Scaled B2B experience a plus (not required, but ability to articulate the basic differences in marketing strategy approach between B2B and B2C companies)
  • Cross functional collaboration: inform and educate internal stakeholders on paid search best practices - stay up to date on the best ways to maximize ROI from every dollar we invest