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Full-Time

Senior Media Integration Lead

Posted on 3/20/2024

dunnhumby

dunnhumby

1,001-5,000 employees

Data analytics for personalized marketing solutions

Consulting
Enterprise Software
Consumer Goods

Senior

London, UK

Category
Social Media Marketing
Social Media Strategy
Social Media
Required Skills
Sales
Communications
Requirements
  • Experience in a Grocery Retailer
  • Highly commercial with knowledge of CPGs and Retail buying
  • Strong understanding of the digital landscape and retail media
  • Proven experience working cross-functionally
  • Excellent communication and project management skills
Responsibilities
  • Collaborate with CPG Partners, Customer, and Retail Media teams
  • Align cross retail media team priorities for maximum ROI
  • Contribute to retail sales and media revenue growth through customer-led events and campaigns
  • Leverage data insights for incremental trade opportunities
  • Work cross-functionally with various teams for successful plans
  • Support CPG brand days and translate meeting momentum into actions
  • Contribute to strategic and tactical projects with strategic suppliers
  • Ensure Buy, Move, Sell plans are reflected in Media activation plans
  • Identify process development enablers for joint product and retail media capability
  • Partner with Technology teams for coordination and prioritization

dunnhumby offers a Customer Science Platform that leverages data analytics and customer insights to drive personalized marketing strategies for retailers and brands. The platform likely integrates data analytics, machine learning, and personalized marketing tools to deliver actionable insights and targeted marketing solutions.

Company Stage

Acquired

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

1989

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
INACTIVE