Full-Time
Kinesso – Manager
Performance Analytics
Posted on 4/19/2024
Global marketing investments and technology solutions
Data & Analytics
Mid, Senior
Toronto, ON, Canada
Required Skills
Python
R
SQL
Tableau
Marketing
Data Analysis
Google Analytics
Requirements
- 3+ years relevant Media or Analytics experience, preferably in an agency environment
- Knowledge of Tableau or any other dashboard & data visualization tools
- Knowledge of Google Analytics, including it’s reporting features
- Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.
- Strong understanding of paid media landscape and being able to articulate a clear POV of how different media channels can be used effectively to tell a data-oriented story
- Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience
- Knowledge of Python, R, SQL, or any other advanced analytics software package a plus
- Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)
- Strong Excel and data analysis skills
- Ability to delegate and oversee direct reports
- Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
- Excellent written, verbal communication and presentation skills
- Strong time-management and organizational skills
- Proven problem solving ability
- Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
Responsibilities
- Development of client-specific measurement plans
- Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics
- Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights
- Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution
- Help guide junior members on story-board/narrative to provide rich insights
- Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships
- Work with Client Advice & Management to identify opportunities to better support client needs
IPG Mediabrands offers tailored marketing solutions through specialized business units, including Healix, KINESSO, MAGNA, and Mediabrands Content Studio, utilizing advanced technologies to manage global marketing investments.
Company Stage
N/A
Total Funding
N/A
Headquarters
New York, New York
Founded
2007
Growth & Insights
Headcount