Full-Time

Senior Digital Marketing Manager

Posted on 11/23/2024

Lightspark

Lightspark

51-200 employees

API and SDKs for Bitcoin transactions

No salary listed

Senior, Expert

Los Angeles, CA, USA

Located in or willing to relocate to Los Angeles, CA.

Category
General Marketing
Growth & Marketing
Required Skills
SEO
Google AdWords
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree in Marketing, Business, or related field; an MBA or relevant certifications (e.g., Google Analytics, AdWords) are a plus.
  • 10+ years of digital marketing experience, with 5+ years in a leadership role, ideally within tech, fintech, or high-growth startups.
  • Proven track record of successful digital campaigns with measurable results in brand growth and customer acquisition.
  • Proficiency with digital marketing tools and platforms, including Google Analytics, SEM tools, social media advertising, CRM, and marketing automation software.
  • Able to build website analytics dashboards and report to those to the business.
  • Strong analytical skills and a data-driven mindset, with expertise in KPI setting, A/B testing, and optimizing campaigns based on performance metrics.
  • Exceptional communication skills with the ability to work cross-functionally and influence at all levels.
  • High adaptability and problem-solving skills, with a hands-on approach to launching and scaling initiatives.
  • Deep understanding of SEO, SEM, content marketing, and the latest trends in digital marketing.
  • Located in or willing to relocate to Los Angeles, CA.
Responsibilities
  • Create and lead Lightspark’s comprehensive digital marketing strategy, aligning with company goals to increase visibility, customer acquisition, and brand recognition.
  • Oversee digital campaigns across platforms (search, social, email, web, content, and paid advertising), ensuring a cohesive and impactful brand presence.
  • Leverage data and analytics to evaluate the effectiveness of digital campaigns, optimize performance, and provide actionable insights to the broader marketing and leadership teams.
  • Build B2B CRM funnels and work with sales to optimize outreach.
  • Create innovative ways to reach developers in multiple target pillars.
  • Develop an SEO strategy and collaborate with teams in the business to optimize our digital presence, including the website, blog, and social channels, enhancing organic reach.
  • Manage creative content strategy and execution, collaborating with design and brand teams to produce compelling, on-brand digital experiences.
  • Manage Lightspark’s paid media strategy, including budgeting, targeting, and measurement to maximize return on ad spend across channels.
  • Implement and manage marketing automation tools, CRM integrations, and other digital platforms to optimize and personalize the customer journey.
  • Partner with product, sales, and customer success teams to align digital marketing with broader business strategies, ensuring customer engagement and retention are central to our initiatives.

Lightspark operates in the digital currency market, focusing on facilitating Bitcoin transactions. The company offers an API and Software Development Kits (SDKs) that enable businesses to integrate Bitcoin payments into their digital wallets or applications using the Lightning Network, which is designed to enhance transaction speed and reduce costs, especially for cross-border payments. Lightspark's technology optimizes payment routes to ensure low-cost and low-latency transactions, while also providing a dashboard for transaction management and a secure environment for data protection. Unlike many competitors, Lightspark targets businesses that lack deep technical expertise, allowing them to leverage Bitcoin transactions without extensive knowledge. The goal of Lightspark is to make Bitcoin transactions more accessible and efficient for businesses, particularly those engaged in international payments.

Company Size

51-200

Company Stage

Seed

Total Funding

$1.3M

Headquarters

Los Angeles, California

Founded

2022

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with BlockBee and Foxbit expand Lightspark's reach in global markets.
  • Increased interest in stablecoins by major banks could boost Bitcoin integration demand.
  • Lightspark's focus on cross-border payments aligns with growing global payment trends.

What critics are saying

  • Stablecoins like BVNK's could compete with Lightspark's Bitcoin solutions.
  • Bank of America's potential stablecoin entry could increase competition for Lightspark.
  • Regulatory focus on stablecoins may shift preferences away from Bitcoin solutions.

What makes Lightspark unique

  • Lightspark offers robust APIs and SDKs for Bitcoin transactions on the Lightning Network.
  • The company provides a secure system for data protection and transaction management.
  • Lightspark's Universal Money Address (UMA) facilitates international payments, especially in Africa.

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Benefits

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

2%
PYMNTS
Mar 5th, 2025
Bvnk Unveils Embedded Wallet To Simplify Stablecoin Payments

BVNK has launched what it calls the first embedded wallet unifying fiat and stablecoins globally. ‍“Stablecoins are redefining how we transfer value around the world, enabling 24/7/365 global payments near-instantly,” the cryptocurrency-to-fiat firm said in a news release Wednesday (March 5). “But they’re not yet seamless for all use cases. And moving money between traditional currencies and stablecoins is still challenging.”. The embedded wallet, BVNK added, is designed to provide better payment flexibility by bringing fiat and stablecoins together in a single platform, offering direct access to blockchains and payment systems like Swift and ACH

PYMNTS
Feb 27th, 2025
Regulation Become Crucial As Stablecoins Push Payments Frontier

The stablecoin market is positioning itself as at the forefront of payments innovation, and that forefront is at an inflection point. On Tuesday (Feb. 25), Bank of America’s CEO Brian Moynihan said in an interview that the bank would “go into” stablecoins if regulation were passed in the U.S., signaling a potential strategic pivot by one of the nation’s largest banks toward digital assets. Bank of America already holds over 80 blockchain-related patents, making it a banking leader in terms of blockchain IP. But the second part of Moynihan’s commentary was crucial: there exist a number of issues that need to be resolved from a regulation standpoint for banks to be comfortable with embracing stablecoins and other on-chain — particularly public chain — solutions

Latest Nigerian News
Dec 15th, 2024
Lightspark Introduces Tech-Driven International Payment Solutions in Nigeria

Esther Oluku United States-based tech company, Lightspark, has unveiled its payment products, Universal Money Address (UMA) and Spark, with a promise to transform international payments for Nigerians and users around

BitcoinKE
Dec 10th, 2024
PARTNERSHIP | Yellow Card and LightSpark Partner to Bring Universal Money Address (UMA) to African Businesses and Consumers

"Africa is the crypto continent, and Bitcoinke is excited to partner with Lightspark to continue its mission of providing financial freedom and easy access to digital assets for people across Africa.

Lightspark
Dec 2nd, 2024
BlockBee Partners with Lightspark for Lightning

Lightspark Group is thrilled that BlockBee (www.blockbee.io) has partnered with Lightspark to bring the Bitcoin Lightning Network to its platform, significantly enhancing payment options for its customers.

INACTIVE