Job Description

Read this first: If you have what it takes for this job, but don’t meet all the criteria withinthe job description, we encourage you to apply. We’d like to connect with you to see what skills and experience you could bring to our team. 

Description: 

Publicis Media’s Central Activation team supports PM Agency clients by executing programmatic campaigns to meet performance goals across a variety of platforms. This role will focus on supporting Publicis’ largest clients.  

The Campaign Managers role is accountable for the successful implementation & execution of programmatic campaigns for Public Media clients that are supported by PM Precision’s Central Activation team.  

The ideal candidate should be familiar with platforms such as The Trade Desk & Google DV360 (among others), and have experience in DSP campaign management functions, including campaign build, creative assignment, partner pixel trafficking, performance optimization principles & reporting capabilities. 

Responsibilities:  

• Support multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues 
• Conduct full analysis of campaign performance, optimizations, issues, etc.  
• Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives 
• Traffic all creatives into platform and set up campaigns prior to launch date 
• Maintain knowledge of media technology buying platforms and analytic tools 
• Navigate through variety of third-party systems to complete monthly billing documentation 
• Analyze campaign performance and make strategic investment and tactical media optimizations 
• Provide clients with programmatic media recommendations and optimization strategies that align with objectives 
• Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI’s 

Qualifications

• Bachelor’s degree  
• 1-2 Years of experience (including Internships) in media industry  
• Proficient-to-Advanced Excel Expertise 
• Excellent written and verbal communication skills 
• Experience with ad tech platforms, manual bidding platforms, APIs, etc. 
• Excellent relationship building, diplomacy, and decision making skills with ability to think creatively 
• Proficiency with Microsoft office suite