Full-Time

Account Executive

Sales Team

Posted on 6/3/2025

Tenna

Tenna

51-200 employees

Centralized real-time construction equipment fleet management

Compensation Overview

$80k - $180k/yr

+ Commission

San Francisco, CA, USA

Remote

Candidates must reside in Northern CA (San Francisco & Sacramento regions preferred). Travel is required, up to 70%.

Category
Sales & Account Management (1)
Required Skills
Public Speaking
Requirements
  • 7+ years’ experience selling enterprise software to construction or related industries. Demonstrated success in Enterprise SaaS sales.
  • 5+ years’ experience successfully facilitating all aspects of the sales cycle with a specific focus on initiating and cultivating relationships with prospects, contract negotiation, and closing.
  • 5+ years’ experience conducting targeted searches and queries to fully research, qualify, and convert qualified sales leads.
  • Strong experience selling to and speaking with C-level Executives, VPs, and Field-Based Employees.
  • Strong experience in quota-carrying roles delivering consistent revenue growth that meets or exceeds quarterly business plans and forecasts is required.
  • Strong experience traveling often as a strategic method to prospect, network, and sell - up to 70%.
  • Must possess excellent verbal communication skills, specifically regarding negotiations, public speaking, and presentations.
  • Strong negotiation skills. Knows how and when to ask for the order.
  • Deadline and detail-oriented.
Responsibilities
  • Owns the acquisition of and closes new business for specific assigned geographic territories and/or states.
  • Confidently sells to C-level executives, VPs, and Field-Based Employees. Adjusts talking points and strategies depending on the persona.
  • Reports to and collaborates with the CEO and Director of Sales to align on new business acquisition strategies and pipelines.
  • Utilizes and understands the 'zippered' approach to sales and uses it appropriately.
  • Actively and aggressively prospects potential new customers. Follows up on touchpoints in a strategic and diligent manner.
  • Initiates and cultivates relationships with prospective customers via phone, email, attending tradeshows, industry-specific events, and conferences.
  • Successfully creates and executes an outreach micro-strategy for each potential new customer.
  • Strategically plans the cadence of and track the number of touchpoints for each prospect.
  • Leads in-person or WebEx product demonstrations with prospective customers.
  • Drafts proposals, quotes, and contracts in accordance with Tenna’s procedures.
  • Negotiates contracts and closes deals by developing a thoughtful micro-strategy for each prospect.
  • Creates outbound email communications using CRM software and analyzes results.
  • Consistently delivers revenue growth that meets or exceeds quarterly business plans and forecasts.
  • Effectively leverages cross-functional internal resources to close new business.
  • Understands strategic selling, remains focused, and sticks with Tenna’s sales strategy.
  • Understands the product and prospective customer inside and out. Can clearly and concisely articulate the value of the product to prospective customers.
  • Uses travel often as a strategic method to prospect, network, and sell. Travels to and meets with prospective customers onsite in order to advance the sales process.
  • Stays abreast of all industry-specific trends and market-related shifts by participating in associations, attending webinars, events, etc.
Desired Qualifications
  • Bachelor’s Degree in Marketing, Communications, or other business-related majors strongly preferred.
  • Experience using Salesforce and HubSpot is strongly preferred.
  • Experience leading virtual and in-person product demonstrations via WebEx, Zoom, etc.

Tenna provides a construction technology platform that helps contractors manage and track their equipment fleets. It centralizes real-time data and control over assets, offering a single dashboard to track location, status, utilization, maintenance, and assignment. Built by contractors for contractors, it emphasizes industry-specific workflows and practical usability over generic fleet-management tools. Its goal is to improve operational efficiency by giving a clear, real-time view of all assets to reduce downtime and optimize fleet operations.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Edison, New Jersey

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • John Deere acquired Tenna on February 18, 2026, enabling scaling.
  • TennaCAM 2.0 and Action QR enhance safety and streamline processes.
  • Ranked No. 552 on Inc. 5000 2025 for rapid growth.

What critics are saying

  • John Deere prioritizes its telematics, eroding mixed-fleet support.
  • AssetWorks steals mid-market customers via superior ERP integrations.
  • Deere sales neglect contractor model, causing 20-30% churn.

What makes Tenna unique

  • Tenna provides mixed-fleet tracking beyond basic asset management.
  • Platform integrates field, shop, and office for full equipment visibility.
  • Built by contractors with 100+ years experience for construction needs.

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Benefits

Paid Vacation

401(k) Company Match

Dependent Care

Company News

Construction Business Owner
Feb 19th, 2026
John Deere Acquires Tenna

John Deere acquires Tenna. MOLINE, Ill. (Feb. 19, 2026) - Deere & Company has completed its acquisition of Tenna, a construction technology company based in New Hope, Pennsylvania. John Deere announced the intent to acquire the company on Dec. 22, 2025 and the agreement was concluded on Feb. 18, 2026. Tenna will continue to operate as an independent business marketed directly to construction customers under the Tenna tradename and will focus on scaling and growing the business through its proven mixed-fleet customer-focused business model.

Farms.com
Jan 8th, 2026
John Deere Enters into Agreement to Acquire Tenna

John Deere enters into agreement to acquire Tenna. Deere & Company (NYSE: DE) today entered into an agreement to acquire Tenna, a construction technology company, and a holding of The Conti Group, that offers mixed-fleet equipment operations and asset tracking solutions. Based in New Hope, Pennsylvania, Tenna offers an integrated construction technology platform ("Tenna") designed to automate and optimize construction operation workflows. The platform gives contractors a near real-time, full-picture view of their equipment operations and a greater understanding of equipment trends and maintenance needs, while also improving visibility, planning, and jobsite coordination to increase productivity and reduce costs. Tenna will continue to operate as an independent business marketed directly to construction customers under the Tenna tradename and will focus on scaling and growing the business through its proven mixed-fleet customer-focused business model. This acquisition is pending regulatory approval and is expected to close in February 2026. Source: John Deere CLAAS | PICK UP 3000 - 4500. Efficient drive and high crop flow capacity.

John Deere
Dec 23rd, 2025
John Deere Enters into Agreement to Acquire Tenna

Deere & Company today entered into an agreement to acquire Tenna, a construction technology company, and a holding of The Conti Group, that offers mixed-fleet equipment operations and asset tracking solutions.

For Construction Pros
May 23rd, 2024
Tenna Launches Action QR for Construction Processes

Tenna has announced the release of its new Action QR product, which associates user pre-defined QR labels to specific actions in the Tenna App.

For Construction Pros
Apr 10th, 2024
Tenna Unveils TennaCAM 2.0 Heavy Equipment Camera

Tenna has announced the launch of TennaCAM 2.0 Heavy Equipment for the construction industry.

INACTIVE