SEO Marketing Manager

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you’ll do

We're looking for a SEO Marketing Manager to scale and support our SEO efforts, drive high-intent organic traffic, and improve revenue growth. This is a unique opportunity to join the Global Growth Marketing Team and help shape our SEO approach.

In this role, you'll support the Director of SEO in shaping our global SEO strategy, and contribute to broader awareness and acquisition initiatives. Airwallex is ambitious about the role of organic as part of our growth model due to its strong fit with high-volume SMB customer acquisition. This is a cross-functional role that will work closely with Growth Marketing, Content Marketing, Product, RevOps, and Data teams, in an executional and strategic capacity. Your work will have a global impact, as you collaborate and support the overall organic growth of Airwallex.

This role is based in San Francisco

Responsibilities:

• Support Airwallex's organic growth targets working closely with our website and content teams.

• Evangelize SEO in terms of website changes impacting SEO, link acquisition, and organic content (in conjunction with our Content team)

• Proactive in identifying new opportunities / optimising existing revenue levers, taking a kaizen approach to growth

• Competitive intelligence, understanding competitor trends and activities in the marketplace, and helping Airwallex be ahead

• Experiment with emerging search channels like YouTube, ChatGPT, and AI-driven discovery platforms to future-proof our organic presence.

• Help develop and scale our offsite backlink profile to improve the overall domain authority of the website

• Liaise with engineers in executing technical recommendations that will benefit not only SEO but broader business teams

• Test new tactics and landing pages to improve discoverability and engagement

• Hands-on approach to supporting our Content Team to produce prospect/customer-friendly content that supports acquisition and awareness

• Iterative approach to conversion rate optimization, ensuring we’re constantly monitoring and optimizing on revenue-driving opportunities

• Track, monitor, and help report on SEO campaigns to understand what is driving revenue and growth

• Help establish Airwallex as an SEO leader in the financial services & technology space

Who you are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 4+ years experience in SEO, with 2+ years experience in an in-house role within the B2B, SaaS or Fintech industries

• Proven track record of driving organic traffic and business growth via SEO

• Good understanding of international SEO and B2B marketing

• Ability to measure all aspects of SEO performance, work in a cross-functional environment, and turn data into insights and actions

• Comfortable in a fast-moving startup culture - growth-minded and comfortable with ambiguity

• Strong analytical skills to make data-driven decisions for commercial and operational performance

• Strong understanding of EEAT within YMYL verticals

• Strong understanding of online copywriting and how it impacts SEO

• Entrepreneurial mindset and a willingness to be hands-on

• Confident communication skills for reporting to stakeholders at different levels, and the ability to influence people across the organization

• Bachelor’s degree

Preferred qualifications:

• Good HTML and CSS knowledge 

• Good working knowledge of Google Analytics, Google Search Console, SEMrush, Screaming Frog, Ahrefs

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters.  Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s).  Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.