Director – Customer and Community Marketing
Posted on 8/30/2023

501-1,000 employees

Security & compliance automation platform
Company Overview
Drata's mission is to restore trust across the internet. Drata helps thousands of companies streamline compliance for SOC 2, ISO 27001, HIPAA, GDPR, custom frameworks, and many more through continuous, automated control monitoring and evidence collection.
Data & Analytics

Company Stage

Series C

Total Funding





San Diego, California

Growth & Insights

6 month growth


1 year growth


2 year growth

United States
Experience Level
Desired Skills
Data Analysis
Lead Generation
Market Research
Growth & Marketing
  • 8+ years of experience in B2B Customer Marketing, Account Management, or Demand Generation
  • Depth and breadth of understanding in the areas of customer marketing, customer retention and personalized messaging
  • Ability to draw out insights and make data driven decisions with test & learn approach
  • Strong understanding of analytics, statistics and forecasting with hands on experience in web and customer analytics including analysis to optimize marketing campaigns, channels and/or customer journeys
  • Technical knowledge of the latest digital marketing tools and channels, including MarTech, AdTech, and Customer Engagement Platforms
  • Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
  • Familiarity with B2B marketing, lead generation, and sales processes
  • Strong leadership skills
  • Excellent communications skills
  • Strong analytical and project management skills
  • Strategic mindset, with ability to make difficult decisions
  • Demonstrated success in leading a team - we want to hear about how people you've mentored and managed have succeeded
  • Proven results in a SaaS startup environment preferred; ability to work cross-functionally and understand the important of execution within Marketing (PR, Demand Gen, Product Marketing) and beyond (Customer Success, Product, Sales)
  • The ability to move very fast, and coach a team to do the same
  • Design and implement customer lifecycle programs and campaigns that maximize customer onboarding, drive product usage and satisfaction, nurture customer loyalty, and establish referral programs
  • Collaborate with cross-functional teams to ensure alignment in strategies that drive expansion, adoption, and renewal goals
  • Create and deliver the customer communications strategy inclusive of quarterly launch webinars, newsletters, and in app communications
  • Collaborate on the product launch process to deliver experiences that excite customers on new innovations and drive adoption, retention, and renewal goals
  • Conduct market research and analysis to identify customer needs, preferences, and trends, and integrate insights into marketing campaigns and programs
  • Define key performance indicators (KPIs) and metrics to measure the effectiveness and impact of customer marketing programs, and provide regular reports and insights
  • Build and manage a customer advisory board program to foster relationships with executives and product champions across segments
  • Curate a customer community for governance, risk, and compliance professionals that blends online community with regional expert groups
  • Create a network of CISO's that help inform and influence the strategic direction of GRC as part of a larger security strategy
  • Build a program that allows Drata to capture customer stories, drive customer loyalty, and increase advocacy with key influencers and advocates
  • Partner within the Marketing team to develop a customer-centric messaging, content, and collateral across various channels and touchpoints