What’s expected of a Director of Demand Generation at Dwolla?

• Lead the development of demand generation marketing strategies across key channels: SEO, SEM, social, email, blog, website, that align with the overall Marketing team strategies
• Develop and manage the budget for all marketing programs
• Align team members with strategies and help execute on campaigns through executing on paid media campaigns (PPC, paid social ads, SEM, etc), as well as organic, with a focus on driving net new volume and maximizing ROI 
• Measure the effectiveness of online content and organize strategies based on the data 
• Forecast, analyze, measure ROI, and report on campaign performance and deliver reports to revenue leadership on a regular cadence 
• Provide benchmarks across demand generation activities and research competition
• Identify specific target markets and provide team members with direction on how campaigns can be personalized to dial in communication to each segments
• Stay atop the latest marketing best practices, tools and technology
• Work with cross-functional teams to implement and test creatives, ad copy, and landing pages and ensure proper messaging, timing and execution of one-off and ongoing campaigns
• Use data-based analysis and A/B testing to determine what’s working well and develop internal baseline standards to drive clarity and optimize efforts across the team
• Collaborate with cross-team leaders in various business units and/or vendors to define KPIs and build aligned campaign strategies
• Be an advocate, and own testing and data-driven conversion optimization via a strong partnership with the analytics, user experience, and web testing teams
• Align with revenue teams and product to ensure demand generation campaigns reflect current business priorities, messaging strategies and goals
• Collaborate with key Thought Leaders within Dwolla to engage them in external marketing initiatives when applicable

What are the preferred qualifications for this position?

• 8+ years experience in marketing, with a focus on B2B demand generation required
• Strong managerial experience, including experience developing and mentoring a team
• Experience working in SaaS/Payments/Banking/FinTech industry is strongly preferred
• Bachelor’s degree preferred
• Deep strategic expertise across key channels: PPC, SEO, Paid Social and Website
• Outstanding organizational skills and the ability to manage multiple projects with competing deadlines
• Proven ability building an existing brand and creating a demand generation engine to fuel sales
• Proficient in prospecting, remarketing, and ABM campaigns on all major social platforms
• Proven track record in working with cross functional teams, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving startup environment
• Excellent quantitative skills are a must
• Ability to translate and articulate strategy and tell stories with data
• Exceptional attention to detail
• Proven creative thinking that can generate and execute innovative marketing ideas for integrated campaigns
• Great attitude and a team player