Director – Product Marketing
Posted on 3/28/2024
Rockbot

51-200 employees

Unified media platform for business environments
Company Overview
Rockbot stands as a leader in the media-for-business industry, providing a comprehensive single-platform solution for Music, TV, Digital Signage, and Advertising, trusted by nearly 50,000 businesses including giants like Walmart and Planet Fitness. The company's system allows for seamless control of in-location customer experiences, with clients reporting easy transitions to their superior system and significant cost savings. Rockbot's industry leadership is further validated by backing from Google, demonstrating its competitive edge in technical innovation and reliability.
Consumer Goods

Company Stage

Series A

Total Funding

$6.7M

Founded

2009

Headquarters

Oakland, California

Growth & Insights
Headcount

6 month growth

0%

1 year growth

10%

2 year growth

51%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
CategoriesNew
Brand & Creative Marketing
General Marketing
PR & Communications
Growth & Marketing
Requirements
  • 10+ years of product marketing experience for an enterprise-focused company
  • Exceptional writing and communication skills
  • Data-driven insights with intuition and customer research
  • Ability to thrive in a fast-paced environment
  • Strong collaboration and problem-solving skills
  • Leadership and team-building abilities
  • Creative content creation skills
Responsibilities
  • Own the end-to-end GTM strategy and execution for Rockbot’s product suite
  • Create and deliver thought leadership content for digital campaigns and demand-generation programs
  • Map the competitive landscape & markets, and position Rockbot’s products within them
  • Educate the sales team on products & features and create sales tools & collateral
  • Create powerful product positioning and clear messaging for website, presentations, events, and communications programs
  • Be the in-house expert on Rockbot products, personas, customer needs, and buying practices