GTM Systems Engineer

About Us:

Wrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place. Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team.

Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies, including SMUGGLER, Tuff, and GhostRobot. Our growing team of 250+ people across the USA and Canada, including entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more. Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital. We have raised $130M and are in a strong financial position.

The Opportunity - GTM Systems Engineer (Remote - USA / Canada)

We're looking for a GTM Systems Engineer to join Revenue Operations — a hands-on technical builder who designs and ships the systems that power Wrapbook's go-to-market motion. You'll work directly with our GTM Systems Architect and GTM Engineers across pre- and post-sale.

The work is hands-on and technically deep. You'll write Apex triggers, build complex Flows, architect cross-object data models, and design integrations across a multi-tool GTM stack — spanning marketing automation, sales engagement, BI, customer support and self-service, telephony, and an expanding set of AI-native workflows and agent-based automations. Currently, Salesforce is our backbone and the primary build environment, but our direction is AI-native — agents, orchestration layers, and workflows that span tools.

The right person moves fast, asks good questions, owns their work end-to-end, and knows how to turn messy business requirements into durable technical solutions. They're a curious builder — someone who experiments outside their job description, picks up new patterns fast whether that's AI frameworks, full-stack tooling, or emerging GTM tech, and brings what they learn back into the work.

What You'll Do:

Build & Develop

• Design, build, and maintain Salesforce automations including Flows, Apex triggers, batch jobs, and Lightning Web Components — and increasingly, agent-based and AI-native workflows — with clean architecture and long-term maintainability as the baseline expectation.

• Develop scalable data models and object architectures across pre-sale and post-sale GTM workflows

• Build and integrate APIs connecting Salesforce to tools across our GTM stack — including chat and deflection, telephony, marketing automation, sales engagement, BI, and data pipeline platforms — ensuring clean data flow, reliable handoffs, and schema integrity across systems. Familiarity with Snowflake and dbt as the data layer is a plus.

• Design and evaluate AI-native workflows across Salesforce and adjacent tools — knowing when an agent or orchestration layer creates genuine leverage, when traditional automation is more reliable and auditable, and how to build either with appropriate guardrails and human-in-the-loop controls.

• Build modular, reusable components that can flex as business processes evolve.

Own the Development Lifecycle

• Translate business requirements into technical specifications — whether the solution is Salesforce-native, an integration, or an AI-native workflow — ensuring clarity before anything is built.

• Design and execute structured UAT processes — writing test cases, coordinating stakeholder testing, and resolving issues before deployment.

• Manage your own backlog: prioritize work, communicate status proactively, and flag blockers before they become problems.

• Document what you build so the team can maintain it, not just you.

Instrument & Improve

• Instrument SLAs, funnel metrics, and operational KPIs across Salesforce and connected systems, enabling leading-indicator visibility for the GTM team.

• Monitor the health of automations, integrations, and AI-native workflows in production — with error logging, alert triggers, and failure handling that surfaces problems before users do.

• Identify and fix data quality issues — duplicate records, 15 vs. 18-digit ID mismatches, stale field values — that erode reporting reliability.

• Build and maintain dashboards and reports that surface the right information for WBRs, MBRs, and QBRs.

• Proactively identify where process breaks down in the data and bring solutions to the table.

Partner Cross-Functionally

• Contribute to solution design before a spec is finalized — ask the right questions, pressure-test assumptions, and ensure requirements are clear and complete before anything is built. If scope is shifting, surface it early rather than build through the ambiguity.

• Push back on scope creep proactively: flag changes in writing, before they affect the build, and help the team understand the tradeoff.

• Partner with our GTM Systems Architect on solution design and with our GTM Engineers on delivery, UAT coordination, and post-launch stability.

• Engage directly with Sales, Marketing, and CS stakeholders to understand how GTM users work day-to-day — and use that context to build solutions that reduce friction, not add to it.

What You'll Have:

Salesforce Development and Technical Depth

• 5+ years of hands-on software development experience — full-stack, backend, or systems engineering backgrounds preferred; Salesforce as the primary platform is not required, but production-grade SFDC development experience is.

• 3+ years of hands-on Salesforce development and administration experience, including production-grade SFDC development across more than one Salesforce instance and experience managing a broader SFDC ecosystem beyond CRM.

• Deep proficiency in Salesforce Flows for complex automation across objects and entry points.

• Experience with or active curiosity about agent-based development and workflow orchestration — including Agentforce (Salesforce-native), integration and orchestration platforms (e.g., MuleSoft, n8n), or custom-built agent layers. Production experience is a plus; demonstrated experimentation and a point of view on where agents create leverage is the floor.

• Minimum Salesforce Admin Certification. (3+ certifications preferred).

• Experience with data modeling, complex object relationships, and managing schema changes in production orgs.

• Familiarity with Salesforce Service Cloud, Sales Cloud, and Experience Cloud.

Builder Mindset

• Default to building modular, reusable systems — not one-off solutions that only work for today's requirements.

• Write clean, maintainable code and documentation without being asked.

• Understand the difference between a quick fix and a durable solution, and know when each is appropriate.

• Know when to build, when to configure, when to integrate, and when to orchestrate — and understand that reaching for a new tool or agent is a design decision with maintenance consequences, not just a build shortcut.

• Experience designing integrations with third-party platforms via REST APIs and reasoning about schema mapping, error handling, and data fidelity.

• Full-stack curiosity is a genuine plus: the builders who thrive here bring patterns from outside the Salesforce ecosystem — backend development, API design, agent frameworks — and know how to apply them where they create leverage.

Requirements & Process

• Skilled at extracting clear requirements from vague requests and messy conversations.

• Proactively push back on scope creep before it happens — in writing, on the record — and do so diplomatically.

• Experience running UAT processes: writing test scripts, coordinating business testers, logging, and triaging defects.

• Manage work in a structured way — sprint planning, backlog prioritization, deployment coordination, and release management — comfortable operating in both agile and mini-waterfall models depending on scope and complexity, in an environment where process maturity is still being built. Uses Linear, Jira, or similar and communicates status proactively without being asked.

GTM Fluency

• Understand the end-to-end B2B GTM funnel: how leads become opportunities, how opportunities become customers, and how customers renew

• Familiarity with the core workflows that drive revenue: lead routing, lifecycle stage management, opportunity management, and CS handoffs.

• Understand the difference between deterministic automation, AI-assisted workflows, and agentic execution — and can map GTM use cases to the right tier based on reliability, auditability, and complexity requirements.

• Experience with GTM tools across marketing automation, sales engagement, data enrichment, and CS platforms — and comfort picking up new tools as the stack evolves.

• Ability to connect business metrics (pipeline, conversion rates, ARR) to the technical systems that produce them.

AI & Automation

• Apply AI where it genuinely improves decision quality or reduces manual work; apply traditional automation where it's more reliable, auditable, or maintainable; and recognize when the fix is process or people, not technology.

• When you do reach for AI, design it properly — think through the data model, the edge cases, and the guardrails, not just the feature.

• Actively experiment with AI-native tools and agent frameworks outside your day job — and bring a point of view on where they create leverage in GTM systems, not just a general familiarity with the space.

Bonus Points

• Experience in entertainment, media production, or a similarly project-based industry.

• Salesforce Platform Developer II or Salesforce Architect certification.

• Experience building outside the Salesforce ecosystem — APIs, lightweight backends, data pipelines, or agent frameworks (e.g., Agentforce, MuleSoft, n8n) — and bringing those patterns into GTM systems work.

• Experience implementing or integrating telephony systems (e.g., TalkDesk, Dialpad, Zoom Contact Center).

• Proficiency with UI/UX wireframing tools (e.g., Figma) for communicating design intent.

Why Join Us

At Wrapbook, creativity meets technology — and not just in the product.

In addition to a competitive salary and all the benefits you can expect from a fast-growing technology company, you’ll get access to a team of creative problem solvers and the chance to see your contributions make large impacts. Benefits include:

• Unlimited Paid Time Off

• Work from anywhere in Canada and USA

• Health and Dental benefits

• Up to $1,500 USD/ $2,025 CAD towards IT set up for your home

• Up to 2% matching RRSP / 401K

• Learning and Development opportunities

• Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service

Our Pledge to Fostering an Inclusive and Safe Workplace:

Wrapbook pledges to be a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political affiliation, professional background, race, religion, or sexual identity or orientation.

Apply Now

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