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Full-Time

Customer Retention Marketer

Posted on 6/22/2024

The Baltimore Banner

The Baltimore Banner

51-200 employees

Digital news platform for Baltimore and Maryland

Entertainment

Mid, Senior

Baltimore, MD, USA

Category
Brand & Creative Marketing
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Customer Service
Data Analysis
HTML/CSS
Requirements
  • Bachelor's degree and 3-5 years of experience in marketing
  • Experience in digital customer lifecycle marketing environments
  • Proficiency in communication and experience platforms such as Email, Web Analytics, on-site tools, and payment management
  • Strong execution skills, including segmentation, utilizing customer data platforms, campaign setup, and managing marketing operations
  • Possesses a data-driven mindset, adept at collecting and synthesizing data, uncovering valuable insights, and delivering comprehensive reports and recommendations to senior leadership
  • Excel proficiency is essential, and familiarity with HTML/CSS is a plus
  • Experience collaborating closely with Customer Care teams
  • High ethics and integrity, with the ability to make quick, thoughtful decisions
Responsibilities
  • Collaborate with marketing leadership to align company objectives and translate them into effective marketing campaigns
  • Assist in developing, executing, and monitoring test plans to enhance customer engagement and retention across various channels
  • Oversee outsourced Customer Care operations to ensure alignment with company customer service goals and compliance policies
  • Manage Institutional Sales programs, including communication for Request for Proposals (RFPs) to drive new sales
  • Work under guidance from marketing leadership to create personalized, omnichannel experiences aimed at driving valuable customer interactions
  • Collaborate closely with analytics colleagues to access necessary data and insights for informed marketing decision-making

The Baltimore Banner is an ideal workplace for those passionate about leveraging digital technology to inform and engage with communities. As a leading digital platform for local news in Baltimore and Maryland, the organization excels in comprehensive coverage across various domains, including politics, education, sports, and culture. This company fosters a vibrant culture where employees can thrive by staying at the forefront of digital news innovation and community engagement.

Company Stage

N/A

Total Funding

N/A

Headquarters

Baltimore, Maryland

Founded

2022

Growth & Insights
Headcount

6 month growth

8%

1 year growth

30%

2 year growth

44%