Full-Time
Updated on 8/25/2026
Investment, incubation, recruitment for spirits entrepreneurship
$105k - $120k/yr
No H1B Sponsorship
Austin, TX, USA
In Person
Travel for events and occasional nights or weekends may be required.
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Pronghorn is building a scalable model to diversify the spirits industry by developing a robust talent pipeline. It focuses on cultivating the next generation of entrepreneurs, executive leaders, and founders through sustainable investment, incubation programs, and recruitment efforts. The company works by identifying promising individuals and ventures in the spirits space, providing funding and mentorship through its incubation process, and connecting graduates with leadership and founder opportunities. Pronghorn differentiates itself by operating as a stand-alone entity that creates a repeatable, scalable template for diversification—combining investment, hands-on incubation, and targeted recruitment within a single framework. Its goal is to broaden ownership and leadership in the spirits industry by fostering capable, sustainable ventures and executives.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Colombia
Founded
2021
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Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Paid Vacation
Paid Holidays
Wellness Program
Professional Development Budget
Pronghorn expands Tequila portfolio with Humano investment. 10 April 2026 By Nicola Carruthers Diageo-backed drinks accelerator Pronghorn has invested in Humano Tequila, which is said to be one of the category's fastest-growing brands in the US. Pronghorn, which is based in the US and primarily funded by Diageo North America, invests in spirits brands from diverse founders and entrepreneurs. The business has now invested in another Tequila brand, Humano, joining the likes of Anteel Tequila, Ego Tequila, Los Hermanos, T Capri and Tequila With Friends in Pronghorn's portfolio. Additive-free brand Humano aims to 'celebrate the human side' of Tequila production, alongside supporting its commitment to the land. According to Nielsen data cited by Pronghorn, Humano is one of the top 30 fastest-growing Tequila brands by absolute revenue growth in the US. "Humano Tequila has shown incredible velocity," said Pronghorn president Ron Cole. "By partnering with Humano Tequila, we are fuelling a brand that is not only culturally rooted but commercially explosive. "Our investment portfolio is demonstrating that equity and excellence are a powerful combination, delivering results, and Humano Tequila is another great brand with a great leadership team." The Humano range includes blanco, añejo, reposado and joven expressions. CEO Luis Abundis, former vice-president of sales at Texan whiskey brand Still Austin, and Anahí Rivera, ex-national director of Tequila 1921, founded and lead Humano. The brand is also supported by fellow co-founders and spirits industry executives John Beaudette (founder and former CEO of distributor MHW), Craig Kodish, and Michael Cooper. The trio work together at Beaudette Beverage Group, which operates a distribution arm called Palladium Brands. As part of its commitment to supporting those making the product, Humano Tequila shares a portion of its sales directly with its farmers and their families. Abundis added: "From the farm to the glass, our goal has always been to create real Tequila made by real humans. This strategic partnership allows us to amplify our meticulous craftsmanship and continue our trajectory as one of the industry's most exciting growth stories." In addition, Pronghorn is working to grow Humano's team to support the brand's expansion into new markets. Last March, Pronghorn invested in New York-based Doce Mezcal, marking its first foray into the category.
The investment marks a major milestone in Pronghorn's mission to scale the next generation of industry-leading spirits founders.
This year's Femme It Forward High Tea was proudly sponsored by both the 2025 BET Awards and Pronghorn Co., and served as both a celebration and a statement: women are not just having a moment; they're leading the movement.
Doce Mezcal, a women-founded mezcal brand, has received a strategic investment from Pronghorn, marking Pronghorn's first entry into the mezcal category. This partnership aims to boost Doce Mezcal's growth and market presence. Additionally, Doce Mezcal has partnered with Blueprint Spirits/Union Beer for New York distribution, enhancing its reach. The brand has seen significant growth since its 2022 launch, focusing on high-quality spirits and consumer education.
The Grammy Winner Celebrates Caribbean Heritage, Champions Diverse-owned Spirits, and Amplifies Global Cultural ConnectionPORT OF SPAIN, Trinidad and Tobago, March 6, 2025 /PRNewswire/ -- Grammy-winning superstar Ciara joined the world's most electrifying celebration, immersing herself in the heart of Trinidad Carnival in a cultural experience powered by Pronghorn and Ten To One Rum. Her presence at the historic festival — a centuries-old beacon of Caribbean culture and global creativity — not only highlighted her love for the region but elevated Carnival to a global stage, blending music, heritage, and diverse entrepreneurship into a singular moment of cultural pride