Full-Time

Senior Brand Paid Ads Manager

Updated on 3/14/2025

Deel

Deel

5,001-10,000 employees

HR platform for managing global workforces

No salary listed

Senior

Remote in USA

The job is fully remote, allowing candidates from the Americas and EMEA regions.

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 5+ years of experience in B2B paid marketing with a significant portion of it in brand awareness campaigns.
  • Hands-on experience negotiating, optimizing and executive large-scale marketing initiatives and buys, cross-channel.
  • Proven experience working widely across an organization to distribute a brand story; Versatile and comfortable juggling multiple projects with several moving parts, stakeholders and teams all at once.
  • Deep understanding of paid media and strong knowledge of the media industry
  • Highly knowledgeable and confident in different types of media buys alike with awareness and performance-based goals (CPSQO, ROAS etc) as well as agencies, publishers and operations.
  • Highly Collaborative. You’ll partner with growth, brand, design, data analytics, and marketing ops on a daily basis. You’ll educate the broader organization on what works, why it works and how we can scale.
  • Proven agility, flexibility, and autonomy in managing projects from conception to completion.
  • Clear understanding of the B2B marketing funnel and tactics.
  • You are both creative and analytical and can test, implement and measure while coming up with new ideas on a regular basis.
  • You have experience with awareness performance metrics and are data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives
  • You are an active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows.
  • You are self-motivated, comfortable with a fast-paced environment and adaptable to changing org structures.
  • You are fluent in written and spoken English.
Responsibilities
  • Strategize, execute and optimize best-in-class brand paid media campaigns, to drive brand awareness and customer acquisition.
  • Own all brand awareness paid media campaigns end-to-end including, but not limited to, out of home, podcast, youtube, CTV, publisher sponsorships and more channels, developing the allocation of media resources to distribute our brand and story via video, audio, static and more.
  • Full campaign management including planning strategy, tactical execution, vendor management, negotiation, measurement, and reporting. This also includes managing trafficking creative, audiences & assets, and managing all vendor relationships and execution including negotiation, contracts, scope and more.
  • Drive reporting on effectiveness of campaigns and creative; Monitor and analyze brand performance metrics to inform and refine the brand buying strategy, working extremely closely with the data analytics team to define metrics and dashboard creation for success.
  • Manage budgets, analyze past programs and report on performance metrics and influenced revenue.
  • You’ll establish repeatable processes, templates and best practices for campaign management and growth; you’ll be the expert on the ins-and-outs of brand awareness paid media buys to the wider team and company.
  • Work collaboratively with other Paid Media teams, such as Demand Gen and Paid Social, to ensure our efforts are streamlined and complimenting each other for the widest reach and engagement.
  • Work closely with cross-team leaders in Brand, PMM, and Regional Managers to develop campaign execution and support marketing efforts such as product launches and acquisitions, across buys.
  • Work closely, and mentor, another paid media manager to collaboratively execute and manage buys and scale, collaboratively.
Desired Qualifications
  • You have managed brand awareness paid campaigns in-house for an HR or Fintech B2B SAAS company
  • You have managed campaigns in multiple markets, globally
  • You have experience with advanced measurement techniques in the awareness stage
  • You have worked at a very fast-growing startup
  • You have previously successfully worked in a remote & distributed team

Deel provides a platform that helps businesses manage their international workforces more easily. The platform includes tools for payroll processing, compliance monitoring, and immigration support, allowing companies to handle all HR functions from one place. This is especially useful for businesses with employees in different countries, as it simplifies the complexities of managing a global team. Deel stands out from its competitors by offering an integrated system that combines various HR services, making it easier for companies to operate internationally. The goal of Deel is to streamline the management of global teams, ensuring that businesses can focus on their core operations while staying compliant with local laws and regulations.

Company Size

5,001-10,000

Company Stage

Private

Total Funding

$661.1M

Headquarters

San Francisco, California

Founded

2019

Simplify Jobs

Simplify's Take

What believers are saying

  • Deel's acquisition of Atlantic Money enhances its payments infrastructure in Europe.
  • Deel's remote-first model meets the growing demand for managing global teams.
  • Deel's $650 million funding highlights its strong market position and growth potential.

What critics are saying

  • Increased competition from AI-powered HR platforms like Zellis threatens Deel's market share.
  • Deel's rapid acquisition strategy may lead to integration challenges and cultural misalignment.
  • Expansion into IT management with Hofy may divert focus from core HR services.

What makes Deel unique

  • Deel integrates contracts, payments, and taxes into a single interface.
  • Deel offers comprehensive HR solutions for managing international workforces.
  • Deel's platform supports local payroll processing and compliance monitoring.

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Benefits

Remote Work Options

Stock Options

Growth & Insights and Company News

Headcount

6 month growth

-18%

1 year growth

-9%

2 year growth

2%
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Nov 29th, 2024
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