Manager – Influencer + Social Strategist

Please note: This a hybrid role located in Chicago, IL. You will have an opportunity to collaborate in-person three days a week at our Chicago office while maintaining flexibility for remote work. 

Golin Chicago, our global headquarters, is seeking a Manager, Influencer Strategist who excels at building brands online to drive offline impact.

Are you the person in your friend group who’s always the first to share new social content or talk about a new influencer before they go viral? The one people come to when they want to know what the new trends or emerging voices are? Then let’s talk!

Golin has been on a winning streak of recognition: PRWeek’s Best Place to Work, Provoke Media’s Global Agency of the Year, PRWeek’s Large Agency of the year and winning two Grand Prix at Cannes.  

Riding the wave of recognition and award-winning work, the Manager, Influencer + Social Strategist has an incredible opportunity to work on social strategy development, with an emphasis on full-funnel influencer strategy and relationship building that helps promote and protect the brand in Chicago and keep Golin on top.  

It’s an exciting time for the agency to continue to deliver impactful earned work that builds brands and reputations, and we know other brands can benefit from the award-winning work we create. 

At Golin, we know relevant brands earn their place in culture. In the age of ad blockers and information on-demand, it’s not something they can simply pay their way into anymore. That’s why we believe our earned-first approach to engagement, brand storytelling, and virtual experiences not only gives us a competitive advantage, but also explains why more than half of our work as a progressive PR agency is digital and social in nature. “Go All In” is the agency’s ethos and commitment to bravery over mediocrity. We Go All In. Does that fire you up? Read on.

You’ll work with a rock star team of account, creative, media relations, and analytics experts to create and execute marketing programs for the clients. You’ll integrate across platforms – introducing efficiencies to owned, earned and paid budgets to drive results that will generate conversation and get your clients noticed.

Sound like you want to Go All In with us? Here are the details: 

What You’ll Do:

• Build and manage relationships with individual influencers and influencer agents/publicists, while also discovering relevant voices for our brands through platforms and database tools

• Develop creative channel and content strategies, based on best practices, channel insights, and a native understanding of popular platforms

• Take the lead on program executions, helping our integrated teams understand the value of and way to incorporate influencers/talent into campaigns beyond just the content they create

• Keep a pulse on what’s being talked about by media, consumers and influencers – and make recommendations that will drive earned conversation

• Serve as day-to-day influencer contact for clients and influencers; managing deadlines, content reviews, contracts and on the fly requests

• Operate as a key member of the digital team, driving daily actionable results through social content, influencer and consumer engagement or outreach

• Contribute to digital program results reporting and strategy optimizations in real time

• Develop and deliver client presentations and POVs related to digital activations and programs

• Quickly spot opportunities and new industry trends, glean insights, and brainstorm action plans driving results

• Manage, mentor, and coach junior staff with potential to directly oversee 2-3 individuals

 
How You Work:

• Thrive in a fast-paced, collaborative environment that pivots with the speed and volatility of culture

• Step forward and proactively move projects and innovations along—not waiting for someone to tell you what the next steps are, but contributing assertively

• Work well under pressure, remaining focused, positive, and professional

• Have a passion for uncovering the latest cultural meme or popular style to fuel big ideas

• Highly adaptable and ability to shift priorities in real-time to meet client needs

• Energetic, with a deep knowledge of the social, influencer and digital marketing landscape

• Detail oriented and organized – ability to run more than one program at a time and stay on task

 
What You Have:

• Bachelor’s degree with 3-5 years’ experience in digital, advertising, or PR with a deep understanding of influencer marketing, relationship building, and publicity

• Proven skills to build brand-level influencer strategies from scratch and translate them with complete digital fluency

• Experience identifying robust influencer lists, developing and managing relationships with influencers and using measurement tools

• Experience creating and planning campaigns across social channels such as Facebook, Snapchat, X, Instagram and LinkedIn; preferred experience on TikTok and Twitch

• Excellent verbal, written, presentation and problem-solving skills

• New innovative thinking, providing recommendations and opportunities for clients to engage with influencers and consumers in unique ways

• Ability to develop influencer strategies and campaigns while navigating challenging social climates and/or brand crisis

• Familiarity with managing rigorous vetting processes and brand compliance standards

• Bonus points if you have a background in pitching media and understand what it takes to drive headlines

 
About Us:

Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery and collaborate inclusively and obsessively. Golin’s 1700+ global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs. 

Golin is a progressive public relations agency designed to reach a profoundly diverse market. Inclusion is a core value for Golin, and we are focused on establishing a culture that is intentionally inclusive, potently diverse, and uncompromisingly equitable.   

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative integrated team model.  

We tend to Go All In, in everything we do. We’re especially committed to going all in for our people, with a comprehensive benefits and time off program. Our culture is built around happy people who are the best at what we do!  

Salary Range: $55,000 – $95,000 

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations. 

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview. 

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.