Full-Time

Growth Marketing Lead

Posted on 8/16/2024

Jerry

Jerry

201-500 employees

Digital platform for car insurance and services

Automotive & Transportation
Consumer Software
Fintech

Senior

New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Requirements
  • 5+ years of experience in digital performance marketing, including 2+ years managing paid search, social media, or programmatic affiliate advertising channels hands-on
  • Bachelor’s degree in marketing or STEM discipline
  • Strong quantitative analytical ability and a knack for storytelling through data
  • Ability to thrive in an ambiguous and fast-paced environment
  • Ownership mentality - you are not satisfied with 'good enough'
Responsibilities
  • Lead and own channel performance from end to end, including strategy, execution, analysis, optimization, with the support from data team, product team, and agency partners
  • Analyze and monitor campaign performance, identify trends, and make optimizations to drive improvement; react to deviations from plans quickly and strategically
  • Conceive and execute innovative experiments; deliver and apply data-driven, analytically rigorous insights and recommendations to enhance performance.
  • Allocate and manage budget for each campaign to maximize ROAS
  • Strategize the full-funnel marketing road map to achieve long-term exponential growth
  • Lead new channel expansion with innovation, thoughtfulness and rigor
  • Expand the growth team with exceptional talented junior marketers

Jerry is a digital platform that helps car owners manage their expenses by providing a mobile app called AllCar™. This app allows users to compare insurance policies, refinance car loans, and monitor repair costs, while also rewarding good driving habits. Jerry stands out from competitors by offering a user-friendly experience that can lead to significant savings, with some users reporting reductions in insurance payments of up to $300 per month. The company's goal is to simplify the car ownership experience and make it easier for users to optimize their car-related expenses.

Company Stage

Series C

Total Funding

$222.8M

Headquarters

Palo Alto, California

Founded

2017

Growth & Insights
Headcount

6 month growth

0%

1 year growth

6%

2 year growth

9%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent $110M funding boosts app development and user experience enhancements.
  • GarageGuard and DriveShield features enhance Jerry's appeal as a car management solution.
  • AI-driven predictive maintenance alerts can increase customer satisfaction and app usage.

What critics are saying

  • Data privacy scrutiny could lead to regulatory challenges for Jerry.
  • Pedestrian accidents may increase insurance claims, affecting competitive rate offerings.
  • New feature investments may strain financial resources if not managed well.

What makes Jerry unique

  • Jerry offers a comprehensive app for insurance, loans, and car maintenance.
  • The AllCar™ App rewards users for good driving habits, enhancing user engagement.
  • Jerry's partnerships provide exclusive discounts, setting it apart from competitors.

Help us improve and share your feedback! Did you find this helpful?

Benefits

401K / Retirement Plan

Performance Bonus

Dental Insurance

Health & Wellness Package

Paid Time Off

INACTIVE