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Full-Time

Senior Content Manager

Updated on 9/13/2024

Kin Insurance

Kin Insurance

501-1,000 employees

Direct-to-consumer home insurance provider

Fintech
Financial Services

Senior, Expert

Remote in USA

Category
Content Strategy
Editing & Proofreading
Content & Writing
Copywriting
Required Skills
Communications
SEO
Journalism
Marketing
Data Analysis
Requirements
  • 10+ years of journalism, communications, or content marketing experience, ideally within tech and/or business reporting/editing
  • Advanced writing skills and a keen understanding of developing effective messaging
  • Bachelor’s degree in communications, English, journalism or related field
  • Ability to handle the fast pace of a startup while working effectively within the constraints of a regulated industry
  • Strong collaboration, prioritization, and project management skills with high attention to detail
  • Growth mindset, willing to roll up sleeves with the belief that the buck stops with you
  • Firm understanding of Google's Helpful Content Guidelines
  • Familiarity with CMS systems and analytics tools
Responsibilities
  • Create targeted, high-impact content for various stages of the customer lifecycle.
  • Write and edit compelling blog posts and newsletter articles, enhancing our brand presence and improving search rankings.
  • Collaborate with legal, insurance product, and other subject matter experts to ensure content is accurate and captures the nuance necessary for operating in a regulated industry.
  • Partner with Sr. SEO Manager to produce evergreen content with the ability to rank well in search results.
  • Coordinate with internal marketing partners, including organic and paid channel owners, to create and optimize content calendars, keying in upon promotion-worthy content and topic ideas.
  • Build and refine processes to ensure content on kin.com is up-to-date, accurate, and impactful.
  • Partner with the design team, employer brand, and other internal partners to strengthen our brand voice and ensure cohesive messaging across channels, ultimately driving preference and conversion.
  • Publish content on our website and provide actionable feedback on opportunities to improve our CMS and unlock scale.
  • Execute and manage a small team to ensure excellence in our content.

Kin Insurance simplifies the home insurance experience for homeowners, especially those in coastal areas. The company offers clear and straightforward insurance options that are easy to understand and obtain, addressing the complexity and high costs typically associated with home insurance. By providing direct-to-consumer insurance policies, Kin eliminates the need for brokers or agents, which helps reduce costs and allows for more personalized service. This model fosters a closer relationship with clients, enhancing customer satisfaction. Kin uses technology and data to offer competitive rates and tailor coverage to meet individual homeowner needs. Their commitment to transparency and customer support is evident in the positive feedback from clients, many of whom save an average of $500 when switching to Kin. The goal of Kin Insurance is to make home insurance more accessible, affordable, and customer-focused, distinguishing itself in the competitive insurance market.

Company Stage

Series D

Total Funding

$496.3M

Headquarters

Chicago, Illinois

Founded

2016

Growth & Insights
Headcount

6 month growth

11%

1 year growth

15%

2 year growth

28%
Simplify Jobs

Simplify's Take

What believers are saying

  • Kin's rapid geographic expansion and significant growth in gross written premium and total revenue highlight strong market demand and operational success.
  • The company's ability to secure substantial reinsurance and investment funding underscores its financial stability and growth potential.
  • Kin's innovative approach and customer-centric model have resulted in high customer satisfaction and significant cost savings for clients.

What critics are saying

  • The high-risk nature of coastal areas could lead to increased claims and financial strain, especially in the event of multiple catastrophic events.
  • Rapid expansion into new states may stretch resources and impact service quality and operational efficiency.

What makes Kin Insurance unique

  • Kin Insurance's direct-to-consumer model eliminates intermediaries, offering more competitive rates and personalized service compared to traditional insurers.
  • Their focus on coastal homeowners allows them to specialize in high-risk areas often underserved by other insurers.
  • Kin leverages technology and data to continuously update and improve their offerings, ensuring relevance and affordability in a dynamic market.

Benefits

Medical, dental, and vision

Life & disability

Commuter benefits

401k

Education & professional development

Flexible PTO

Company provided lunch