Senior Content Manager

Kin is on a mission to change home insurance from what it is to what it should be. Whether we’re leveraging data to create customizable coverage or providing claims service that goes above and beyond expectations, our members are at the heart of everything we do. In the face of ever-growing climate risk, they deserve an insurance company that cares about them. We aim to stick with our members through thick and thin.

We use efficient technology that lets homeowners buy directly from us to keep costs down. This is the essence of Kin. Our approach has fostered amazing growth, attracted marquee investors, and earned us accolades, including being named to:

• Built In Chicago’s Best Places to Work, Midsize Companies (2021-2024).

• Forbes’ America’s Best Startup Employers (2021- 2023).

• Inc. 5000 Fastest-Growing Private Companies.

• Forbes’ Fintech 50.

Simply put, our people are what make us great – we need forward-thinking, inspired game-changers like you to join us in our mission.

So, what’s the role?

Kin is taking on the home insurance market with accelerated growth to help customers in climate-affected states get quality coverage. As a direct-to-consumer business, we are transforming the way homeowners access insurance. We are looking for a Senior Content Manager to create high-impact content across our customer lifecycle. You will spend half of your time executing against content priorities while also managing a small team and collaborating with marketing and cross-functional stakeholders. This is a high-impact opportunity to truly elevate our content and drive value for our audiences.

A day in the life could include: 

• Create targeted, high-impact content for various stages of the customer lifecycle. 

• Write and edit compelling blog posts and newsletter articles, enhancing our brand presence and improving search rankings.

• Collaborate with legal, insurance product, and other subject matter experts to ensure content is accurate and captures the nuance necessary for operating in a regulated industry. 

• Partner with Sr. SEO Manager to produce evergreen content with the ability to rank well in search results

• Coordinate with internal marketing partners, including organic and paid channel owners, to create and optimize content calendars, keying in upon promotion-worthy content and topic ideas.

• Build and refine processes to ensure content on kin.com is up-to-date, accurate, and impactful. 

• Partner with the design team, employer brand, and other internal partners to strengthen our brand voice and ensure cohesive messaging across channels, ultimately driving preference and conversion.

• Publish content on our website and provide actionable feedback on opportunities to improve our CMS and unlock scale 

• Execute and manage a small team to ensure excellence in our content.

I’ve got the skills… but do I have the necessary ones?

• 10+ years of journalism, communications, or content marketing experience, ideally within tech and/or business reporting/editing 

• Advanced writing skills and a keen understanding of developing effective messaging

• Bachelor’s degree in communications, English, journalism or related field

• Ability to handle the fast pace of a startup while working effectively within the constraints of a regulated industry

• Strong collaboration, prioritization, and project management skills with high attention to detail

• Growth mindset, willing to roll up sleeves with the belief that the buck stops with you

• Firm understanding of Google’s Helpful Content Guidelines 

• Familiarity with CMS systems and analytics tools

Oh, and don’t worry, we’ve got you covered! 

• Medical, Dental, Vision, Disability and Life Insurance

• Flexible PTO policy 

• Remote work

• Generous equity package

• 401K with company match

• Parental leave

• Continuing education and professional development

• The excitement of joining a high-growth Insurtech company and seeing your work make an impact

For Sales Agents and Customer Service Agents: These roles sit in any of the following 30 states: AL, AZ, CO, FL, ID, IL, IN, KS, KY, MA, MD, ME, MI, MN, MO, MT, NC, NE, NM, NV, NY, OH, OK, PA, SC, TN, TX, UT, VT, VA, WA, and WI.

For all other positions, these roles can sit in any of the following 40 states: AL, AR, AZ, CA (exempt only), CO, CT, FL, GA, ID, IL, IN, IA, KS, KY, MA, ME, MD, MI, MN, MO, MT, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VT, VA, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above.

State locations and specifics are subject to change as our hiring requirements shift.

About Kin

Kin is the only pure-play, direct-to-consumer digital insurer focused on the growing home insurance market. We make policies convenient and affordable through a technology platform that delivers a seamless user experience, customized options for coverage, and fast, high-quality claims service. Kin is a fully licensed carrier that offers coverage through its reciprocal exchanges which are owned by its policyholders. To learn more, visit www.kin.com.

EEOC Statement

Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don’t just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.