Full-Time

Growth Marketing Specialist

Confirmed live in the last 24 hours

Owl.co

Owl.co

51-200 employees

Customer insight solutions for insurance industry

No salary listed

Mid, Senior

Vancouver, BC, Canada

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
SEO
Marketing
Data Analysis
Google Analytics
Requirements
  • Proven experience in marketing, with a focus on B2B and enterprise-level engagement.
  • Strong understanding of traditional and digital marketing tools and techniques.
  • Excellent relationship-building and communication skills.
  • Experience in content creation.
  • Excellent communication and writing skills.
  • Creative thinker with data-driven analytical aptitude.
  • Ability to work independently and in a team environment.
  • Experience with SEO/SEM, Google Analytics, and CRM software.
  • Bachelor's degree in Marketing, Business, or a related field.
Responsibilities
  • Develop and implement marketing strategies for generating targeted and quality leads.
  • Identify and target key decision-makers. Develop and implement strategies to approach and engage these individuals effectively.
  • Design and execute digital marketing campaigns tailored to the enterprise audience. Leverage social media, email marketing, SEO, and other digital tools to maximize reach and engagement.
  • Develop high-quality, relevant content tailored to the interests and needs of enterprise decision-makers. This may include blog posts, whitepapers, case studies, and video content.
  • Utilize data analytics to inform marketing strategies, monitor performance, and adapt tactics as necessary. Develop success metrics and regularly report on campaign performance.
  • Work directly with C-suite executives to align marketing strategies with overall business goals. Provide insights and recommendations based on market trends and campaign results.

Owl.co provides customer insight solutions tailored for the insurance industry, focusing on improving the claim process for bodily injury claims. The platform uses data analytics and machine learning to analyze both structured and unstructured data, allowing insurance companies to access unbiased information about claimants. This helps insurers make quicker and more informed decisions regarding claims, ultimately leading to faster resolutions and reduced delays for claimants. Unlike its competitors, Owl.co offers a software-as-a-service (SaaS) model that provides advanced analytics capabilities, which enhances the efficiency and accuracy of claim processing. The goal of Owl.co is to streamline the claims process, ensuring that decisions benefit both insurers and claimants.

Company Size

51-200

Company Stage

Series B

Total Funding

$33.6M

Headquarters

Vancouver, Canada

Founded

2018

Simplify Jobs

Simplify's Take

What believers are saying

  • Owl.co raised $30M in Series B funding to expand in North America.
  • The addition of experienced leaders strengthens Owl.co's strategic capabilities.
  • Growing demand for personalized insurance products boosts Owl.co's market potential.

What critics are saying

  • Emerging insurtech startups increase competition in the claims processing market.
  • Rapid tech advancements may strain Owl.co's resources for platform updates.
  • Data privacy concerns could challenge Owl.co's North American operations.

What makes Owl.co unique

  • Owl.co uses AI and machine learning for unbiased insurance claim insights.
  • The platform analyzes both structured and unstructured data for comprehensive claim assessments.
  • Owl.co's SaaS model offers insurers a subscription-based access to advanced analytics.

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Benefits

Competitive compensation

Stock options

Medical, dental, vision, & disability insurance

401k

PTO

Personal development

Hybrid working environment

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

-4%

2 year growth

-4%
BetaKit
Feb 28th, 2025
Fintech Vc Holt Xchange Turns To Frontfundr’S Equity Crowdfunding Platform To Raise Capital

The move comes amid challenging VC fundraising market conditions

Insurance News Net
Dec 14th, 2022
Owl.co Names Janae Tapley Sorenson as Vice President of Growth – InsuranceNewsNet

Owl.co, a leading insurtech dedicated to providing unbiased evidence at scale for life and health insurers, is pleased to announce the addition of Janae Tapley Sorenson as their first-ever Vice President of Growth.

MarTech Series
Jul 22nd, 2022
Owl.Co Announces Greg Poulakos And Stacy Varney As Strategic Advisors And Welcomes Don Russell To Leadership Team

The insurance industry veterans bring extensive technology innovation and claim expertise to strengthen Owl.co offerings. Owl.co has announced the addition of Greg Poulakos and Stacy Varney as Strategic Advisors, and Don Russell as Vice President, Strategic Accounts

Press Release
Jul 22nd, 2022
Owl hires Greg Poulakos as Vice President, Strategic Accounts

Owl.co has announced the addition of Greg Poulakos and Stacy Varney as Strategic Advisors, and Don Russell as Vice President, Strategic Accounts.

BetaKit
Nov 4th, 2021
Owl.co raises $30 million to scale insurance claim monitoring solution

owl.co has raised $30 million in its Series B round with a mission to expand its workforce in the United States and Canada by 20 percent.