Full-Time

VP – Media

Posted on 12/9/2024

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$210k - $250kAnnually

Expert

New York, NY, USA

Requires in-office presence in New York for a minimum of 3 days a week.

Category
General Marketing
Growth & Marketing

You match the following Critical Mass's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 10+ years of well-rounded media experience with a strong passion and focus on digital.
  • MUST HAVE: auto industry and agency experience.
  • Proven track record of managing teams of 10+ people.
  • Ability to lead with authority, make decisive decisions, while maintaining a confident, clear voice.
  • Skilled in using data to inform media strategy, planning, and recommendations.
  • Experience working within both tier 1 and tier 2 media (national and regional).
  • Outstanding ability to communicate effectively, particularly in client-facing settings.
  • Strong understanding of key media channels, including search and social.
  • Ability to mentor and guide directors, helping them grow professionally in their roles.
  • Comfortable leading client meetings, driving performance media, and providing regular marketing pulse checks.
  • Proven ability to lead and grow a team of media professionals.
  • Experience with eMarketer, Nielsen, and comScore.
  • Familiarity with Google ad products.
  • Expert understanding of digital media and the digital landscape.
  • Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile, and other emerging channels.
  • Passionate about digital media and staying on top of industry trends.
  • Flexible and able to quickly adapt to new situations.
Responsibilities
  • Lead and mentor a hybrid team (both in-person and remote).
  • Oversee client relationships, ensuring alignment with marketing goals and budgets.
  • Manage omni-channel campaigns and collaborate with social, creative, and other media teams.
  • Drive performance media strategies, optimization, and ensure clients meet their KPIs.
  • Attend regular client meetings.
  • Act as a strategic advisor for the client, guiding them through the media planning process.
  • Work closely with internal and external stakeholders to ensure smooth execution.
  • Partner with Strategy, Creative, Marketing Science and Client Services leads throughout the organization.
  • Support Marketing and Media Managers in reporting templates, management and presentations to clients.
  • Be responsible for pulling and delivering accurate data in initial analyses.
  • Provide insight into campaign analysis and optimization.
  • Research and prepare new information for paid media plans, RFPs, and presentations.
  • Evaluate, build and maintain relationships in the display and emerging media community.
  • Stay up-to-date on and advise the Marketing and Media groups on the latest trends in interactive marketing / media and developments.
  • Collaborating with cross-functional teams, including social leads, creatives, and account managers.
Desired Qualifications
  • Experience with OMNI marketing orchestration platform

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself through a collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. They also have specialized programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead, which nurture emerging talent and foster creativity. The company's goal is to simplify complex digital challenges and provide impactful, user-friendly solutions.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized digital experiences boosts Critical Mass's core services.
  • The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.
  • Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

What critics are saying

  • Emerging digital agencies in Canada threaten Critical Mass's market share.
  • Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.
  • Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

What makes Critical Mass unique

  • Critical Mass excels in advanced UX design and data analytics.
  • The company specializes in voice interface design and AI-driven customer interactions.
  • Critical Mass offers integrated marketing communications and omnichannel strategies.

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Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

INACTIVE