Job Description

The Buying Coordinator contributes to the coordination of the media buying process and is essential to the day-to-day management of client and business through the MBP process, buy maintenance, and performance. The individual in this role is required to work well in a team-based, fast paced, detail-oriented environment. A successful Buying Coordinator is resourceful and demonstrates the initiative to participate in advanced projects.

• Assists in the development of digital media presentations and tactical POV’s.
• Ensures key information is provided to the media operations and media planning teams throughout the campaign activation and maintenance process.
• Supports strong working relationships with vendors to achieve campaign objectives and fulfil client campaign goals.
• Supports the negotiation process for approved media buy activations – Video, Display, Social, Programmatic, etc.
• Works with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of digital media plan and supports in all digital media tracking troubleshooting.
• Works with creative agency to understand creative assets available and any custom placements.
• Conducts research and development of media measurements – Audience, Ratings, Etc.
• Supports the media operations team with client financials: budget reconciliation and budget management.
• Contributes to strategizing ways to improve and optimize campaign performance to meet client KPIs.
• Assists with client reporting commentary that is easy to understand, compelling and persuasive.
• Enters key client information into media buy systems.

Qualifications

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
• Strong to advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.
• Excellent written and verbal communication skills.
• Ability to work with cross functional teams and multiple stakeholders.
• Aptitude for priority management where it concerns managing multiple deliverables/work streams.
• Ability to organize ideas and present back information logically and sequentially.
• Knowledge of digital media tools is considered a strong asset.