Full-Time
Digital Marketing Manager
Posted on 12/10/2024
Flywhee.io
51-200 employees
AI platform for medical imaging workflows
No salary listed
Senior, Expert
Remote in USA
- 5+ years of experience in digital marketing utilizing martech platforms including Salesforce, Google Analytics and Wordpress.
- At least 2 years of experience marketing tech products in healthcare/life sciences industry.
- Strong understanding of digital marketing including search engine optimization, advertising campaigns, demand generation, and website conversion.
- Deep experience with digital ad execution (LinkedIn, Google Ads, Facebook Ads) and Pardot/Salesforce.
- Demonstrated success launching and managing cost-effective digital marketing campaigns and strategies with clear ROI-focused metrics.
- Strong analytical capabilities with an understanding of KPIs.
- BA/BS in Marketing, Business, or analytical concentration.
- Ability to move quickly, prioritize multiple projects, problem solve on the fly and present new ideas.
- Plan and execute all aspects of digital marketing, including paid search, paid social media, other digital advertising campaigns, email marketing, landing pages, and website management.
- Serve as the primary point of contact to provide direction and manage the relationship with our outside digital marketing agency.
- Build, monitor, and report on digital marketing analytics, campaign results, and advertising budgets, and utilize data and insights to make future decisions. Partner with team members on monthly reporting and analytics.
- Test and learn to continually adjust channel mix, messaging and spend based on KPIs tied to cost of acquisition and revenue goals.
- Develop, execute, manage and optimize multi-channel digital campaigns that target new prospects and nurture existing ones.
- Manage lead funnel including transfer of leads, lead and campaign assignments, scoring model and nurture campaigns.
- Work with digital agency and marketing team to develop content (written and video) for our website and resource center that reflects our evolving product offerings and drives conversion of qualified leads.
- Comply with company policies, including security, confidentiality, and data protection requirements, to maintain a secure work environment.
Flywhee.io offers a platform that uses artificial intelligence for medical imaging, aimed at scientists and researchers in healthcare and life sciences. The platform automates research workflows, allowing users to focus on discoveries rather than data management. It provides cloud-based medical image analysis software that scales on demand, which is beneficial for medical AI companies in their research and regulatory processes. Flywhee.io operates on a subscription model, providing secure data access and collaboration tools, distinguishing itself as a comprehensive medical image management system.
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$122.3M
Headquarters
Minneapolis, Minnesota
Founded
2015
Simplify's Take
What believers are saying
- Recent $20 million funding boosts Flywheel's expansion and platform capabilities.
- Partnerships with Microsoft and NVIDIA enhance Flywheel's AI development and scalability.
- Interim CEO Hooman Hakami brings leadership experience from GE Healthcare and Medtronic.
What critics are saying
- Leadership changes may disrupt strategic direction and operational efficiency.
- Dependency on external platforms could affect Flywheel's autonomy and control.
- Intensifying competition in AI-driven medical imaging pressures Flywheel to innovate.
What makes Flywhee.io unique
- Flywheel integrates open-source methods with a modern web interface for scientific computation.
- The platform uses containerization technology for scalable and reproducible research workflows.
- Flywheel's cloud-based solution automates data management, focusing on medical imaging and AI.
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Benefits
Health Insurance
Paid Vacation
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↑ 4%A Minneapolis-based med-tech software firm that's been backed by Nvidia Corp., Novalis Lifesciences and Microsoft recently raised $20 million.
Voximetry has partnered with Flywheel, a medical imaging AI platform powering healthcare innovation through streamlined data management, curation and analysis, the company announced recently.
MINNEAPOLIS, May 24, 2024 /PRNewswire/ -- Flywheel Exchange, Inc, the leading medical imaging data management and AI enablement company, today announced the appointment of Hooman Hakami as Interim CEO, effective immediately. Hooman will serve as Interim CEO until a long-term CEO is hired and successfully onboarded. Flywheel is currently conducting an extensive search for a long-term CEO to drive its next phase of growth in developing the leading end-to-end platform to manage and operationalize medical imaging data securely and efficiently at scale.Hooman is a seasoned executive with 30 years of business leadership experience in healthcare. Prior to Flywheel, Hooman co-founded Forte Health Advisors, a specialized healthcare advisory firm enabling innovators to transform healthcare. Previously, Hooman served in executive business roles at GE Healthcare and Medtronic, including serving on Medtronic's Executive Committee. Hooman has held multiple leadership roles throughout his career, including as President of GE's X-Ray product portfolio and Executive Vice President of Medtronic's Diabetes Group."Flywheel's Board is delighted to appoint Hooman as Interim CEO," said Marijn Dekkers, Flywheel Board Member and Chairman of Novalis LifeSciences
Medical imaging data management vendor Flywheel announced Monday that Jim Olson is stepping down from his role as CEO and board member, effective May 1.
MINNEAPOLIS, April 15, 2024 /PRNewswire/ -- Flywheel Exchange, Inc, the leading medical imaging data management and AI enablement company, today announced a leadership transition plan with Jim Olson stepping down from his role as CEO and Board Member, effective May 1, 2024. Colby Moosman, Flywheel's CFO, will serve as interim President to help manage the transition. Jim will continue to serve Flywheel in an advisory role to assist with the leadership transition. Flywheel has begun a search for a long-term CEO to drive its next phase of growth in developing the leading end-to-end platform to manage and operationalize medical imaging data securely and efficiently at scale."Not an easy decision, but I am stepping down as Flywheel CEO to allow a new experienced leader to drive Flywheel's next phase of growth," said Jim Olson. "It has been a great honor to lead Flywheel to this point, and I am extremely proud of what the talented Flywheel team has accomplished. Flywheel is still in the early stages of its journey -- transforming healthcare innovation by empowering organizations to efficiently and securely manage and operationalize medical imaging data for accelerated research and AI development