Marketing Manager

Description

About the Company

As a life science company and a leading supplier to global research markets, we offer a comprehensive product portfolio along with outstanding hands-on customer service to ensure every laboratory has the tools and support they need. Our markets include pharmaceutical and biotechnology businesses, research institutions, hospitals, reference labs, and more. 

Be part of making a difference

At Genesee, we believe we can help improve our communities and transform the world through science. Our shared desire to make a difference is what drives and inspires us. We are a fast-growing, dynamic team that listens to each other and embraces collaboration. We foster an open, friendly work environment and show up for one another every day.

Role: Marketing Manager

Reports to: Head of Marketing

FLSA: Exempt

Location: Remote or Hybrid San Diego, CA 

Why is this role important at Genesee Scientific? 

This role will serve as the hub for cross-functional marketing initiatives, ensuring that campaigns, events, and programs are strategically aligned, flawlessly executed, and measurable in impact. While Genesee’s Marketing Manager leads demand generation execution, this role will provide strategic input, market insights, and collaborative content development support to strengthen those efforts. Additionally, this position will take ownership of trade shows, the national sales meeting, and marketing request intake/project prioritization, while driving research and insights that inform the broader marketing strategy.

What will you do: 

Campaign & Program Leadership

• Own the intake and prioritization of marketing requests, ensuring alignment with company objectives and efficient use of resources
• Act as the project manager for integrated campaigns, coordinating across sales, product management, creative, and digital marketing to ensure timely and impactful delivery
• Partner with the Sr. Digital Marketing Specialist on demand generation initiatives, providing input on audience segmentation, content needs, and market trends to strengthen campaign strategies
• Collaborate on content strategy and development by shaping messaging frameworks, developing campaign briefs, and ensuring consistency across channels (email, web, social, collateral)
• Lead development of sales enablement tools and collateral, in partnership with creative and product teams

Event Leadership

• Take primary responsibility for trade show planning, logistics, and execution, ensuring alignment with demand generation and brand strategy
• Lead strategy, planning, and execution of the annual national sales meeting, managing cross-functional coordination and external partners
• Ensure post-event analysis and reporting, tying outcomes back to broader marketing and sales objectives

Research & Insights

• Conduct ongoing market research, competitive analysis, and VOC programs to identify growth opportunities and inform marketing strategy
• Maintain and refine customer personas and ideal customer profiles, providing insights that feed into campaign and content development
• Translate research and campaign results into clear, actionable insights for leadership

Measurement & Continuous Improvement

• Partner with the digital marketing team to define and track KPIs for integrated campaigns and events
• Provide reporting and recommendations to leadership, highlighting ROI and opportunities for improvement
• Support a culture of testing, optimization, and process improvement across the marketing team

Requirements

What you will bring: 

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
• 5+ years of marketing experience, ideally in B2B, life sciences, or related industries
• Demonstrated ability to lead projects and cross-functional initiatives with multiple stakeholders
• Hands-on experience with event management (trade shows, conferences, or internal meetings)
• Exposure to demand generation and content strategy, with the ability to collaborate effectively with specialists leading those functions
• Experience guiding content development (e.g., messaging briefs, campaign assets, sales collateral) to ensure consistency and alignment
• Strong research and analytical skills; ability to distill data into insights that inform strategy
• Excellent organizational and project management skills; PMP certification a plus
• Proficiency with marketing tools (HubSpot, Google Analytics, ad platforms) and project management software
• A balance of strategic thinking and tactical execution, with the ability to thrive in a fast-paced, collaborative environment

Physical Requirements: 

Perform the following tasks, with or without reasonable accommodation: 

• Primarily sedentary work in a climate-controlled office environment
• Regularly sit for extended periods, with occasional standing, walking, and lifting of up to 10 pounds

At Genesee Scientific, you can have a good job that can grow into a great career

We offer:

• Training and professional growth initiatives, including comprehensive onboarding programs for new team members 
• We provide financial well-being with competitive compensation packages and 401 (k) retirement savings plans 
• Health care and well-being programs including medical, dental, vision, life, short- and long-term disability and employee assistance programs 
• Paid time off including vacation, sick and 12 holidays

Candidates must be legally authorized to work in the United States without the need for current or future employer sponsorship.

Employment offers are subject to successful completion of a background check and pre-employment drug test.

Genesee Scientific is proud to be an Equal Employment Opportunity employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.