Job Opportunity: Content Marketing Specialist
Location: Onsite
1081 S De Anza Blvd, San Jose, CA 95129
Job type: Full-Time (40hrs/week)
Intended Start Date: ASAP
Pay: $25-$30/hr
Who We Are:
Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better.
Your Role:
We are currently seeking a Content Marketing Specialist who will play a pivotal role in our Marketing Department, primarily focusing on generating engaging and relevant content for RED and WeChat. This position involves direct engagement with our core audience—parents—to understand their needs and preferences. The ideal candidate will be responsible for staying on top of trending topics and conducting thorough research to produce professional, key information that resonates with our audience.
As a Social Media Marketing Specialist, your responsibilities include:
- Community Engagement: Regularly communicate with parents through social media platforms to identify their needs, preferences, and feedback.
- Trend Analysis: Stay updated on the latest trends in early childhood education and social media to ensure our content is current and engaging.
- Research and Development: Conduct detailed research to gather key professional information that supports our content creation strategy.
- Content Creation: Develop and implement a content calendar for RED and WeChat platforms, ensuring a steady stream of high-quality posts that align with our brand voice and audience interests.
- Performance Analysis: Monitor the performance of social media content and use insights to refine and adjust strategies for increased engagement and reach.
Working Schedule:
- Monday - Friday
- 10:00am - 7:00pm
Required Qualifications:
- Communication Skills: Exceptional communication abilities with a proven track record of effectively engaging with diverse audiences. The ability to listen, understand, and respond to audience needs is paramount. Quick turnaround times during working hours is highly appreciated.
- Personality: Outgoing and proactive, with a natural flair for initiating and maintaining meaningful conversations.
- Research Skills: Strong research capabilities with a knack for identifying relevant, factual, and engaging information.
- Team Player: A collaborative spirit with a passion for helping others, enhancing team efforts.
- Experience: Prior experience in content marketing, especially managing RED and WeChat accounts, is highly preferred. Familiarity with the education industry and student needs is a plus.
- Bilingual in Mandarin is required
Benefits:
- 401k and Health, Vision, and Dental Insurance
- A vibrant work environment that values creativity, innovation, and collaboration
- The opportunity to make a significant impact in education through engaging content creation
- Professional development and career growth opportunities
Think Academy’s Commitment to DEI
Think Academy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Diversity, Equity, and Inclusion (DEI) are fundamental values at Think Academy. We believe that a diverse workforce brings different perspectives and ideas, fostering creativity and innovation. Our commitment to DEI extends to all aspects of employment, including hiring, advancement, and development opportunities
At Think Academy, we strive to create a workplace where everyone feels valued and included. We are dedicated to providing equal opportunities for employment and advancement, regardless of race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability, or any other protected status.
If you require accommodations to participate in the job application process, please let us know once you have received an update about your application moving forward with the company. We are committed to providing reasonable accommodations to individuals with disabilities throughout the recruitment process.
