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Full-Time

Senior Marketing Manager

UK

Posted on 4/17/2024

Robinhood

Robinhood

1,001-5,000 employees

Commission-free trading platform for investments

Fintech
Financial Services

Senior, Expert

London, UK

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Background in consumer-facing marketing capacity in tech (preferably fintech) companies in the UK market
  • Strong expertise in growth marketing
  • Ability to autonomously develop break-through marketing strategies
  • Capacity to break down complex concepts so that they’re simple, clear, and human
  • Strong relationship-building capabilities and ability to work cross-functionally
  • Data-driven approach to work and decision-making
  • Qualitative analytical ability and familiarity with A/B testing
  • Experience working in or curious about the brokerage industry
Responsibilities
  • Build the marketing strategy and be the champion for Robinhood's UK market
  • Lead go-to-market strategy and execution for product and feature launches and ongoing marketing campaigns in the UK
  • Define and implement strategic growth strategies in partnership with performance, lifecycle, creative, social, communications and brand agencies
  • Craft end-to-end marketing campaigns that build relevance and excitement for the Robinhood brand in the UK market
  • Create differentiated narratives with messaging that continuously improves with user feedback, testing, and a deep understanding of the target audience
  • Drive market and competitive assessments with research and data teams by surfacing qualitative and quantitative customer insights to craft product and engagement strategies, ensure product-market fit, and shape the product roadmap
  • Track and analyze the impact of the work with target customers in partnership with product, benchmarking, legal, compliance, and policy teams
  • Understand the multiple players in the ecosystem (including consumers, policymakers, news media, government)
  • Be a strong customer champion, creative marketer, and problem solver

Robinhood offers a platform for trading stocks, options, ETFs, and cryptocurrencies, aiming to make investing accessible and affordable for everyone. Users can trade without paying traditional fees and can invest in fractional shares, allowing them to buy portions of expensive stocks. The company generates revenue through a premium subscription service, interest on uninvested cash, and rebates from trading venues. Robinhood's goal is to empower individuals to take control of their financial futures with a user-friendly trading experience.

Company Stage

IPO

Total Funding

$7.4B

Headquarters

Menlo Park, California

Founded

2013

Growth & Insights
Headcount

6 month growth

3%

1 year growth

6%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Robinhood's expansion into new markets like Hawaii and U.S. territories indicates strong growth potential and increased user base.
  • The acquisition of Pluto and integration of AI capabilities can provide users with advanced, personalized investment insights, enhancing user experience and retention.
  • Offering IPO access democratizes investment opportunities, allowing retail investors to participate in early-stage investments traditionally reserved for institutional investors.

What critics are saying

  • The highly competitive fintech market means Robinhood must continuously innovate to maintain its edge over rivals like E*TRADE and Charles Schwab.
  • Regulatory scrutiny and changes, such as those seen in Hawaii, can impact Robinhood's operations and expansion plans.

What makes Robinhood unique

  • Robinhood's commission-free trading model disrupts traditional brokerage firms by eliminating fees, making investing accessible to a broader audience.
  • The introduction of fractional shares allows users to invest in high-value stocks with minimal capital, a feature not commonly offered by traditional brokers.
  • Robinhood's recent acquisition of Pluto enhances its platform with AI-driven personalized investment strategies, setting it apart from competitors.

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Benefits

Well-being - Premium medical, dental, and vision insurance

Family & home life - Parental leave, personal prosperity benefits

Comfort & care - Flexible work from home / office balance, health & wellness stipend

Office life - Catered meals and fully stocked kitchen, commuter benefits

Growth - Education and training, community events, career mentorships

INACTIVE