Full-Time
Performance Marketing Manager
Emma Sleep
1,001-5,000 employees
Direct-to-consumer, German-engineered mattresses online
No salary listed
Frankfurt, Germany
Hybrid
 Growth & Marketing (1) |
|---|
- At least 4 years of experience in performance marketing, with hands-on ownership of budgets across paid search, social, and TV (linear or streaming/CTV).
- Fluency in English; German or French is a plus.
- Strong analytical skills and proficiency in marketing analytics platforms (e.g., GA4, Looker or similar).
- Internal drive to make a difference and give everything to make it happen.
- Number-driven with good analytical understanding.
- Independent, self-reliant, and structured way of working.
- Enjoys tackling tasks themselves, taking initiative, and working independently.
- Excellent communication, self-confidence, and openness to approach others.
- Constantly strives for personal development.
- Ideally, previous working experience within the DACH market.
- Plan, launch, and optimize paid marketing campaigns across channels including Google Ads, Meta, YouTube and TV (linear & streaming/CTV).
- Develop and implement performance marketing strategies aligned with business objectives (ROAS, CR, etc.).
- Analyze campaign performance using platforms like GA4, attribution tools, and in-house dashboards to inform strategic decisions.
- Collaborate with global performance and media teams to develop compelling ad creatives, messaging and budget allocation.
- Conduct A/B testing on ad creatives, audiences, and landing pages to drive continuous improvement.
- Stay updated with platform changes, algorithm updates, and emerging trends in performance marketing.
- German or French language proficiency is a plus.
- Ideally, previous working experience within the DACH market.
Emma Sleep designs and sells high-quality sleep products, including the Emma Original mattress and related sleep accessories. The core mattress uses a multi-layer foam construction with over 100 points of support to distribute body weight, relieve pressure, and maintain good edge support, and it suits back, side, and stomach sleepers with customizable comfort. The company operates primarily online, selling direct to consumers and offering fast shipping (typically 3–5 business days) across Europe and beyond. Its differentiators include German engineering, a focus on pressure relief and spinal alignment, and a direct-to-consumer, online-first model that supports easy, direct purchasing. The goal is to provide premium, comfortable sleep solutions that promote health and well-being while expanding access to their products through international markets.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Frankfurt, Germany
Founded
2013
Simplify's Take
What believers are saying
- RELEX AI platform optimizes forecasting across 10 centers and 5,000 SKUs since March 2026.
- India revenue hits ₹200 Cr in two years, targeting ₹700 Cr by FY27 with 50 stores.
- Yaap partnership accelerates premium sleep marketing in India's top-seven market.
What critics are saying
- CMA court proceedings enforce overhaul of UK sales tactics by October 2024, eroding trust.
- RELEX integration fails cause stockouts in 10 centers within 12 months.
- India's 50-store push underperforms by FY27 due to unproven offline operations.
What makes Emma Sleep unique
- Emma Motion launches as world's most advanced smart mattress by R&D team.
- Emma Up app uses sound-based AI tracking, outperforming wearables per Stanford study.
- German-engineered Original mattress provides 100+ support points for all sleep positions.
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Benefits
Health Insurance
Dental Insurance
Paid Vacation
Flexible Work Hours
Remote Work Options
Wellness Program
Mental Health Support
Company News
STS Ventures covers the whole spectrum of investment rounds from pre-seed to later stage or in financial terms, up to €2 million per case.
Emma Sleep to transform their global supply chain with RELEX. Mar 24, 2026 - 2 min World's largest D2C sleep brand selects AI-driven platform to optimize forecasting, replenishment, and purchasing Emma Sleep, the world's largest direct-to-consumer sleep brand, has selected RELEX Solutions to transform its supply chain operations. Emma Sleep will implement forecasting, replenishment, and RELEX Diagnostics across their wholesale, retail, and online channels. RELEX partner Wysupp will support the implementation, bringing deep expertise in retail supply chains. Emma Sleep has built its reputation on developing innovative sleep comfort products recommended by leading consumer associations. They operate more than 25 retail stores across Europe and manage 10 distribution centers with approximately 5,000 SKUs, which serves customers through multiple channels. As Emma Sleep continues their global expansion, they needed more advanced supply chain capabilities to maintain product availability and optimize inventory levels. "RELEX demonstrated the right combination of supply chain planning capabilities, team expertise, and commitment to our success," said Ivo Bastos, Senior Director, EU Operations at Emma Sleep. "Their platform will help achieve new efficiency standards as, ensuring that we maintain the high availability and service levels that our customers expect, no matter where they shop." With the RELEX AI-driven platform, Emma Sleep will optimize demand forecasting, replenishment, and supplier collaboration across its D2C, wholesale, and retail channels. This connected approach allows Emma Sleep to anticipate demand patterns across channels, strengthen supplier relationships, optimize stock levels, and proactively address potential stockouts before they impact customers. By leveraging RELEX Diagnostics, Emma Sleep expects to automate time-consuming analyses, enabling their team to focus on strategic activities that drive value. "We are excited to partner with Emma Sleep as they optimize their supply chain operations," said Rui Saraiva, Vice President, EMEA South and MENA at RELEX Solutions. "Our platform goes beyond standard forecasting and replenishment by improving the entire purchasing process. With RELEX Diagnostics, we expect to automate analysis that previously consumed significant time, allowing the Emma Sleep team to focus on activities that drive real value. This collaboration marks an important first step in their broader transformation journey."
German Sleep Tech Brand Emma Plans 50 Stores in India, eyes ₹700 cr by FY27. * Home * News * Retail * German Sleep Tech Brand Emma Plans 50 Stores... In just two years of operations, Emma has generated more than ₹200 crore in revenue from India, making the country one of its top seven markets globally. Germany-born sleep technology brand Emma entered the Indian market with the vision of introducing scientifically engineered sleep products to a consumer base that is increasingly recognising the importance of quality sleep. Founded in Frankfurt in 2015, Emma has grown into a global sleep solutions retailer. Over the years, the company has positioned itself among the world's leading sleep brands and established a presence across 33 countries. India became part of Emma's global expansion journey in 2023, when the company entered the market through its direct-to-consumer website. In just two years of operations, Emma has generated more than ₹200 crore in revenue from India, making the country one of its top seven markets globally. The company now plans to deepen its presence and aims to position India among its top three markets in the coming years. Emma follows a digital-first omnichannel strategy in India, enabling customers to discover the brand online and later experience its products at dedicated retail outlets. The company initially focused on its D2C website before expanding to marketplaces such as Amazon and Flipkart. More recently, it has entered offline retail through experience stores where customers can test products before making a purchase. "Offline retail is still at an early stage for us in India. We currently have nine operational stores and are looking to expand that network to about 20 stores by 2026," highlights Mukul Aggarwal, Lead - Retail & Marketplaces, Emma Sleep India. The company's stores follow an experience centre format, reflecting the tactile nature of mattress purchases. "Mattresses are still a category where customers prefer to experience the product before buying. Our stores allow them to test different options and understand what suits them best," he added. Emma prefers opening stores on high streets rather than inside malls. This strategy allows the brand to maintain greater control over the customer experience, from accessibility to in-store interaction. "At the moment, offline retail accounts for roughly 12% of Emma's business in India, but with our expansion plans underway, we expect it to grow to nearly 25%," Aggarwal noted. Emma currently offers a focused product portfolio in India that includes mattresses, pillows and mattress protectors. While the brand has a much broader global range, its India offering has been carefully curated based on local consumer research.
Emma Sleep, Yaap join forces. Emma Sleep, Europe's leading mattress brand, has joined forces with digital marketing agency Yaap to accelerate its growth trajectory in the Indian market. "The Indian market presents incredible opportunities in the premium sleep segment, and we're seeing tremendous consumer interest in products that prioritise both comfort and wellness," said Karthik Mohan, India Head for Emma Sleep. "Our partnership with YAAP allows us to speak directly to our audience through channels they trust, creating meaningful conversations around sleep health rather than just selling mattresses." "What excites us most about working with Emma is their commitment to building a brand, not just pushing products," added Manan Kapur, Senior Partner at Yaap. "They understand that in today's market, consumers want brands that educate, engage, and genuinely care about their wellbeing. Our integrated approach helps Emma do exactly that across every digital platform."
The 71.2% of mothers around the world are working part-time or full-time jobs, and they are still responsible for the bulk of household chores.Neuroscience research has shown that mother's voice leaves a distinct 'neural fingerprint' that can predict a child's proficiency in social communication.Emma – The Sleep Company proposes a way for the children of working mothers to feel their mothers' presence, even when their mothers can't be physically there.NEW YORK, May 10, 2024 /PRNewswire/ -- This year, for Mother's Day, we want to put the focus on working mothers. In the hustle and bustle of modern life, the traditional roles of parenthood are evolving. While mothers are breaking barriers in the workplace, they are still expected to carry the weight of domestic duties, creating a poignant imbalance that compromises the quality of family interactions. The bedtime routine, once a sacred time for bonding and storytelling, has been usurped by the flickering glow of electronic devices, leaving children yearning for the comforting embrace of their mother's voice.A study by Daniel Abrams and his team at Stanford University delved into the profound impact of a mother's voice on children's development. They found that a mother's voice can significantly reduce stress levels in children by lowering cortisol and increasing oxytocin, the social bonding hormone. From the womb, a fetus begins to recognise and favour its mother's voice, and this preference continues after birth.As children mature, the influence of a mother's voice remains strong