Full-Time

Senior Customer Marketing Manager

Posted on 8/30/2024

SnapLogic

SnapLogic

201-500 employees

Self-service data and application integration platform

Data & Analytics
Enterprise Software

Compensation Overview

$140k - $150kAnnually

Senior

San Mateo, CA, USA

Hybrid position in San Mateo, CA.

Category
General Marketing
PR & Communications
Growth & Marketing
Requirements
  • 8+ years of marketing experience, with a strong focus on customer engagement and satisfaction.
  • A customer-first mindset, dedicated to understanding and advocating for customer needs.
  • Strong storytelling and writing skills, with the ability to clearly articulate the value of SnapLogic solutions and the challenges faced by our customers.
  • Ability to create high-quality content that’s easily digestible and easy to understand for customers.
  • Results-oriented with a strategic mindset, but also detail-oriented and execution-focused.
  • Ability to handle highly confidential customer information with integrity and discretion.
  • Excellent communication and interpersonal skills, capable of working effectively with all levels of executives and management.
  • Proven ability to build strong, genuine relationships with marketing, sales, customer success teams, and external customers.
  • Fast learner, decisive, and innovative thinker, with a proactive approach to problem-solving.
  • Positive teamwork skills with enthusiasm and a get it done attitude.
  • Previous experience in B2B and/or enterprise software marketing is preferred.
Responsibilities
  • Drive the marketing machine for Customer Success: Build relationships with SnapLogic’s customers globally to develop and curate compelling customer success stories, including case studies, video testimonials, and customer blogs. Create corresponding assets for use by the sales and field teams to highlight the transformative impact of SnapLogic solutions.
  • Customer Onboarding: Work with SnapLogic’s CSM Team on customer onboarding program, guiding customers through critical touchpoints of the lifecycle. Monitor performance metrics and continually refine the program to achieve optimal results and customer satisfaction.
  • Manage SnapLogic’s Customer Awards: Lead the SnapLogic Integration Nation Awards from inception to completion, inspiring customers and internal teams to share impactful success stories and executing a seamless and inspiring awards event.
  • Drive Customer Advocacy: Manage the SnapLogic Stars program to foster engagement among superusers and advocates. Leverage these relationships to further engage new and existing customers, promoting a strong community around SnapLogic solutions.
  • Coordinate Sales and PR Initiatives: Handle sales references, PR and AR requests, and customer quotes and references for industry award submissions, data sheets and whitepapers. Identify and place appropriate customers in speaking roles at industry events to showcase SnapLogic's value.
  • Promote Marketing Assets: Encourage field adoption of new customer marketing assets by presenting in internal sales meetings and ensuring alignment with sales strategies.
  • Maintain Customer Visibility: Keep quarterly updates of customer logos and ensure the customer wall and customer assets on the SnapLogic website are continuously updated and accurately represent our customer base.
  • Global Customer Appreciation: Manage global customer appreciation campaigns, including vendor management for online stores and customer gifts, ensuring that customers feel valued and recognized for their partnership with SnapLogic.

SnapLogic provides solutions for data and application integration, helping businesses connect various software applications and manage data effectively. Its platform allows users to integrate applications and automate workflows without needing extensive programming skills, thanks to its no-code and low-code options. SnapLogic serves a wide range of clients, including large enterprises and mid-sized companies in industries like finance, healthcare, retail, and technology. What sets SnapLogic apart from competitors is its comprehensive suite of tools that includes application integration, data integration, and API management, all designed to facilitate digital transformation. The company's goal is to enable organizations to streamline their operations and mobilize data to the cloud while fostering a diverse and inclusive work environment.

Company Stage

Series H

Total Funding

$363.1M

Headquarters

San Mateo, California

Founded

2006

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

13%
Simplify Jobs

Simplify's Take

What believers are saying

  • SnapLogic is recognized as a leader in the Transformation Platform as a Service market.
  • The SnapLogic Agent Creator integrates generative AI into data pipelines, enhancing automation.
  • Strategic partnerships, like with Syndigo, expand SnapLogic's market reach and capabilities.

What critics are saying

  • Emerging iPaaS providers with similar solutions may erode SnapLogic's market share.
  • Rapid AI advancements may outpace SnapLogic's integration capabilities.
  • Economic pressures could reduce client spending on integration platforms.

What makes SnapLogic unique

  • SnapLogic offers a no-code, low-code platform for easy data integration.
  • The platform supports integration across cloud, on-premises, and IoT environments.
  • SnapLogic's drag-and-drop interface is user-friendly for both IT and business users.

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