Growth and Acquisition Specialist

The Opportunity:

We’re looking for someone scrappy, nimble, and ready to roll up their sleeves to get things done. This newly developed marketing role of Growth and Acquisition Specialist is for our Capio brand. We’re looking for someone who can blend strategy with execution to drive measurable results. This role goes beyond traditional marketing: it’s about deeply understanding our products, customers, and users. You’ll build and execute on the playbooks and acquisition strategies needed that accelerate adoption, engagement, and retention.

If you thrive in a fast-paced environment, love testing and optimizing, and get excited about scaling growth across institutions, partners, and agents, this role is for you.

What you’ll do everyday:

• Drive acquisition and growth: Develop and execute strategies to acquire and engage institutions (B2B customers), recruitment agents, and industry partners.

• Launch campaigns and experiments: Design and run go-to-market initiatives, experiments, and campaigns that test, learn, and scale what works.

• Enable adoption and onboarding: Build scalable onboarding frameworks and playbooks to activate and retain both institutional customers and platform users.

• Cross-functional collaboration: Partner with sales, product, marketing, and leadership to align growth strategies with company goals.

• Optimize with data: Track and analyze key metrics (CAC, activation, retention, LTV, funnel performance), adjusting strategies to maximize ROI.

• Market intelligence: Stay on top of industry trends, competitive activity, and regulatory changes to identify and capitalize on growth opportunities.

• Champion the brand: Ensure all campaigns and communications reflect Capio’s value and resonate with diverse global audiences.

What you bring to the table:

• 3+ years’ experience in growth, acquisition, or marketing roles (B2B SaaS, marketplaces, or ed-tech experience preferred).

• Proven ability to move seamlessly from strategy to execution.

• Strong analytical skills with experience in funnels, A/B testing, and performance dashboards.

• Excellent communication and storytelling skills across multiple channels.

• Experience with marketing and automation tools (e.g., HubSpot, Canva, analytics platforms).

• A scrappy, problem-solving mindset, comfortable wearing many hats and iterating quickly.

• Curiosity, energy, and the ability to thrive in a startup or growth-stage environment.

About Capio:

At Capio, we’re driven by a mission to revolutionize international enrolment management for every institution around the world. Our AI-driven technology automates the end-to-end student enrolment journey in one powerful platform. We empower institutions to attract diverse talent, make data-driven decisions, and uphold compliance, creating seamless enrolment experiences for students, agents, and institutions. Capio is not just redefining enrolment; it’s revolutionizing a new era of global education!

Why join Capio:

• Impact that matters: International education affects millions of students worldwide, and you’ll play a key role in shaping its future.
  

• Autonomy and ownership: Your ideas won’t just be heard, they’ll drive our growth strategy.
  

• Fast-paced momentum: We’re scaling quickly, and you’ll be at the center of it.
  

• Mission-driven team: Work alongside people passionate about innovation, education, and making a global difference.