Simplify Logo

Full-Time

Beauty Editor

Hypebae

Posted on 6/18/2024

Hypebeast

Hypebeast

501-1,000 employees

E-commerce platform for men's fashion and streetwear

Consumer Goods
Entertainment

Compensation Overview

$60k - $65kAnnually

Mid

New York, NY, USA

Requires onsite presence in New York for hybrid work setup.

Category
Content Strategy
Editing & Proofreading
Content & Writing
Copywriting
Requirements
  • Strong knowledge of beauty, skincare, and haircare
  • 4 years of experience creating editorial beauty content
  • Vlogging and/or social media experience
  • Knowledge of HYPEBAE content on a local and international level
  • Understanding of beauty as identity
Responsibilities
  • Overseeing daily beauty news and features curation
  • Creating social-first content for social media platforms
  • Writing, editing, and publishing beauty content
  • Brainstorming and executing new beauty series and content
  • Curating the annual Beauty Awards

HYPEBEAST is an online platform that specializes in men's contemporary fashion and streetwear, offering a range of products like clothing, footwear, and accessories. It combines e-commerce with editorial content, providing articles and features on fashion, culture, and lifestyle, which helps attract a young, urban audience. Unlike its competitors, HYPEBEAST focuses on limited-edition collaborations and capsule collections, making it a sought-after destination for exclusive items. The company's goal is to be the leading online source for men's fashion while engaging its audience with valuable content.

Company Stage

Seed

Total Funding

$857K

Headquarters

null, Hong Kong

Founded

2005

Growth & Insights
Headcount

6 month growth

4%

1 year growth

4%

2 year growth

4%
Simplify Jobs

Simplify's Take

What believers are saying

  • Hypebeast's collaborations with high-profile brands like Air Jordan and Beats enhance its brand value and market reach.
  • The company's ability to host and participate in significant cultural events, such as Milan Design Week and Hypebeast Flea, strengthens its community engagement and brand loyalty.
  • The launch of a seven-storey HQ in NYC signifies robust growth and provides a multi-functional space for retail, events, and corporate operations.

What critics are saying

  • The highly competitive nature of the fashion and streetwear market requires constant innovation to maintain relevance.
  • Dependence on collaborations and limited-edition releases could lead to revenue volatility if these products fail to meet consumer expectations.

What makes Hypebeast unique

  • Hypebeast uniquely combines e-commerce with high-quality editorial content, creating a dual revenue stream that sets it apart from traditional fashion retailers.
  • The platform's focus on limited-edition collaborations and capsule collections attracts a highly engaged, trend-conscious audience.
  • Hypebeast's strong presence in both the fashion and cultural editorial spaces establishes it as a thought leader, unlike competitors who may focus solely on retail or content.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE