Head of Performance Marketing
Posted on 2/17/2023
San Francisco, CA, USA
Experience Level
Desired Skills
  • Has deep knowledge of growth marketing techniques and tactics
  • Ability to dig into data and mastery around KPIs including CAC, ROI, LTV
  • Cares about both driving revenue from customer and delivering value to customers
  • Has a proven track record of campaign strategy, execution, testing & optimization
  • Has experience managing and growing advertising teams
  • Takes pride in their work and views what you do as a part-owner and builder of Carta
  • Create a vision that unifies our global digital advertising strategy across core platforms like Google, LinkedIn, Twitter & Facebook
  • Mentor and build a growing team of performance marketers at different stages in their careers to design, execute and optimize campaigns across channels
  • Drive the paid marketing budget and forecasting process for new clients and assets across channels
  • Identify, test, and optimize new channels to further expand into
  • Communicate our paid marketing strategy to our go-to-market leads including the sales leads, CMO and CRO
  • Drive net-new revenue for Carta across all of our product lines, including our Equity, Venture Capital and Liquidity product lines

1,001-5,000 employees

Cap-table management platform
Company Overview
Carta is on a mission to create more owners. With over 23,000 companies, more than one million investors, law firms, and employees on their platform, and a commitment to transparency and equality in equity—they're breaking the mold of how capital markets operate.
  • Free lunch and snacks
  • Equity
  • Employee liquidity every 12-18 months
Company Core Values
  • Carta is run like a Professional Sports Team
  • Show up on time everyday
  • We are Software People
  • Create Leverage, Not Efficiency
  • Learn vs Execute
  • Competition Is for Losers