Product Marketing Manager

Posted on 10/10/2023

INACTIVE

501-1,000 employees

Proactive external cybersecurity with AI-driven threat detection

Company Overview

ZeroFox stands out as a leader in the cybersecurity industry, offering proactive external cybersecurity solutions that go beyond the traditional corporate perimeter. Their platform leverages advanced AI-driven analysis to detect threats across various web layers, coupled with fully managed threat intelligence services and a dedicated team of threat analysts. This comprehensive approach to cybersecurity, along with their demonstrated ability to swiftly detect and disrupt potential threats, positions ZeroFox as a highly competitive and desirable workplace for those seeking to advance in the field.

AI & Machine Learning

Cybersecurity

Company Stage

M&A

Total Funding

$1.6B

Founded

2013

Headquarters

Baltimore, Maryland

Growth & Insights

Headcount

6 month growth

↑ 11%

1 year growth

↑ 27%

2 year growth

↑ 72%

Locations

United States

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Sales

CategoriesNew

Growth & Marketing

Requirements

Bachelor's degree in marketing, business, a technical field, or equivalent practical experience
Track record of developing impactful, well-written content such as sales collateral and tools, pitch decks, ebooks, videos, blogs, web pages, messaging, etc
Ability to train and excite the sales team in support of new sales motions and the ZeroFox selling process
Proven analytical skills to decipher technical concepts and data, earn trust and influence product teams, and translate features and jargon into effective and valuable content (collaterals, presentations, papers, etc.)
Strong communicator who can drive cross-functional collaboration and initiatives
Comfort working in a highly-dynamic and demanding environment - you thrive on doing good work under pressure and in your ability to prioritize and re-prioritize work to accommodate shifting deadlines and priorities
Hustle and drive to organize, problem-solve, multi-task, and work proactively to get things done - you bring the results and your stakeholders along with you
Interpersonal skills that demonstrate leadership and motivate and work well with cross-functional teams
Experience managing through ambiguity to shape, elevate and move planning forward and ideate on KPIs for individual and organizational measurement

Responsibilities

Buyer and Market intelligence: be the subject matter expert (SME) on your product(s), buyers, how they buy, and their buying criteria; be the SME on competition and how to win in the marketplace; be the SME on relevant technology trends through continuous market analysis
Partner closely with Product stakeholders to define product requirements, influence roadmap and stay connected with their development process
Work with the ZeroFox Marketing team to develop integrated marketing campaigns, go-to-market strategies and marketing programs that drive demand for ZeroFox solutions across a variety of channels and content types
Develop compelling product positioning, proof-points and messaging that credibly differentiates ZeroFox products in the market
Define customer segments and sales motions and support the sales team with tools, training and messaging to aid their selling process
Leverage strong content creation background to project manage and/or develop content, including web-pages, presentation decks, messaging, blogs, thought-leadership, data-sheets, white papers, videos, and other content

Desired Qualifications

Experience working in Product Marketing or a similar role, typically obtained in a minimum 2+ years. B2B technology experience is required, and security industry or B2B SaaS experience is a plus
Creative marketing and communication skills - ability to think 'outside the box' to innovate new approaches and marketing offers; direct experience working in tandem with demand generation, corporate communications and customer marketing teams is a plus

BIG NEWS!

🔔 ZeroFox is officially a public company, and we’re on a mission to make the internet safer. Read more here: http://ow.ly/Iy6K50KbCYo

OPPORTUNITY OVERVIEW

As the leader in external cybersecurity, ZeroFox has had tremendous success but even greater opportunity lies ahead. We’re on a mission to protect organizations from cyberattacks that originate outside of the digital perimeter, providing customers with a unified platform experience that solves for dozens of threat use cases.

ZeroFox seeks a dynamic, hungry and customer-centric product marketer excited by the opportunity to make a real-world difference. In this role, you will own core products in ZeroFox’s best-in-class portfolio of digital risk protection solutions. Working closely with stellar teams across Product Marketing, Product, Engineering, Intelligence, Demand Marketing, Customer, and Sales, this person will ensure product-market fit, drive and execute go-to-market plans and oversee mission-critical sales enablement training and initiatives.

The ideal candidate will have a background in cybersecurity, privacy or SaaS; and be able to articulate a track record as a persuasive presenter, content creator, dynamic storyteller, savvy business strategist and an excellent collaborator. ZeroFox is on an amazing trajectory in an evolving sector, so the ability to quickly grasp technical details, be adaptive, be comfortable with ambiguity and move quickly in a fast-moving environment is key.

Role and responsibilities

Buyer and Market intelligence: be the subject matter expert (SME) on your product(s), buyers, how they buy, and their buying criteria; be the SME on competition and how to win in the marketplace; be the SME on relevant technology trends through continuous market analysis
Partner closely with Product stakeholders to define product requirements, influence roadmap and stay connected with their development process
Work with the ZeroFox Marketing team to develop integrated marketing campaigns, go-to-market strategies and marketing programs that drive demand for ZeroFox solutions across a variety of channels and content types
Develop compelling product positioning, proof-points and messaging that credibly differentiates ZeroFox products in the market
Define customer segments and sales motions and support the sales team with tools, training and messaging to aid their selling process
Leverage strong content creation background to project manage and/or develop content, including web-pages, presentation decks, messaging, blogs, thought-leadership, data-sheets, white papers, videos, and other content

Required qualifications and skills

Experience working in Product Marketing or a similar role, typically obtained in a minimum 2+ years. B2B technology experience is required, and security industry or B2B SaaS experience is a plus
Bachelor’s degree in marketing, business, a technical field, or equivalent practical experience
Track record of developing impactful, well-written content such as sales collateral and tools, pitch decks, ebooks, videos, blogs, web pages, messaging, etc
Ability to train and excite the sales team in support of new sales motions and the ZeroFox selling process
Proven analytical skills to decipher technical concepts and data, earn trust and influence product teams, and translate features and jargon into effective and valuable content (collaterals, presentations, papers, etc.)
Strong communicator who can drive cross-functional collaboration and initiatives
Comfort working in a highly-dynamic and demanding environment - you thrive on doing good work under pressure and in your ability to prioritize and re-prioritize work to accommodate shifting deadlines and priorities.
Hustle and drive to organize, problem-solve, multi-task, and work proactively to get things done - you bring the results and your stakeholders along with you
Interpersonal skills that demonstrate leadership and motivate and work well with cross-functional teams
Creative marketing and communication skills - ability to think ’outside the box’ to innovate new approaches and marketing offers; direct experience working in tandem with demand generation, corporate communications and customer marketing teams is a plus
Experience managing through ambiguity to shape, elevate and move planning forward and ideate on KPIs for individual and organizational measurement

Benefits

Competitive compensation
Community-driven culture with employee events
Generous time off
Comprehensive health benefits & 401(k) plan
Respectful and nourishing work environment, where every opinion is heard and everyone is encouraged to be an active part of the organizational culture

Interested?

Ready to apply? Visit us at https://www.zerofox.com/careers to find out more and join the best team in the security industry.
Not ready to apply? Email careers_at_zerofox_dot_com to speak with a member of the team!

ABOUT ZEROFOX

ZeroFox’s mission is clear: we protect customers - their data, their assets and their people - across the internet. Through AI-powered technology, global intelligence collection and services provided by a team of expert analysts and threat hunters, we give customers the protection and intelligence needed to disrupt a new era of attacks on the surface, deep and dark web. Now is a great time to join the Fox Den: we recently announced our intent to become a publicly traded company via a merger with L&F Acquisition Corp. and were named a Top Workplace by the Baltimore Sun. With $150M+ in funding to date, recognition from Forrester as best-in-class in brand intelligence and numerous awards and honors, joining the ZeroFox team means joining a culture that is committed to excellence and growth. That means committing to the success of each of our employees so you can be the best version of yourself on the best team. If you’re ready to join a team that is mission-oriented, customer-focused, collaborative and dedicated, you’ve come to the right place.

Equal Opportunity, Diversity & Inclusion

We aim to build a team that represents a variety of backgrounds, perspectives, and skills. We embrace inclusion and ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, military or veteran status, or any other personal characteristic.