Lifecycle Marketing Director
Confirmed live in the last 24 hours
RVO Health

1,001-5,000 employees

Comprehensive health & wellbeing platform providing information, doctor
Company Overview
RVO Health stands out as a leading health and wellbeing platform in the US, serving nearly 100 million people monthly with medically-backed information and services, including doctor discovery, prescription savings, and virtual coaching programs. Their extensive portfolio, including Healthline Group and Healthgrades, offers a comprehensive suite of resources, from condition-based communities to an ecommerce store for health products, making healthcare more navigable and affordable. Backed by Red Ventures and Optum, RVO Health's commitment to accuracy and accessibility in health support sets a high industry standard.
Energy
Social Impact
Financial Services
Real Estate
Education
Consumer Goods

Company Stage

N/A

Total Funding

N/A

Founded

2022

Headquarters

Charlotte, North Carolina

Growth & Insights
Headcount

6 month growth

5%

1 year growth

17%

2 year growth

26%
Locations
Charlotte, NC, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
SQL
Tableau
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • Hands-on leader with experience juggling multiple projects and working cross-functionally in a fast-paced cross-functional environment
  • 10+ years direct experience leading digital marketing strategies at scale across multiple channels including email, in-app, push, SMS, etc
  • 5+ years managing, developing and coaching high performing, data savvy marketing teams
  • Ability to both think strategically and implement tactically, with excellent communication and leadership skills
  • Strong analytical skills and comfort working with data and reporting in a metrics-driven environment
  • Experience with SQL and Tableau a plus
  • Experience with A/B testing, experiment design, marketing analysis (connected to attribution a plus)
Responsibilities
  • Set the Lifecycle Marketing strategy to acquire and retain users across the ecosystem of our products and resources
  • Build and manage a high performing lifecycle marketing team to execute against your strategy while supporting their career development & professional goals
  • Define annual roadmaps and set functional level goals to measure progress & success
  • Articulate and evangelize a comprehensive, data-backed strategy that sets aggressive goals, supports business priorities and paints an inspiring picture of growth potential
  • Connect industry trends with functional & business opportunities; mobilize against opportunities which drive the largest potential impact
  • Devise and test new products and features to meet user needs; proactively measure and communicate results
  • Work collaborate across teams to build user experiences that nurtures and activates our known users